Seagate Launches Asia Pacific-Based CETEC (Consumer Electronics Testing & Engineering Centre)
Close proximity of CETEC will help regional consumer electronics companies to deliver new applications and devices to
SINGAPORE - October 23, 2001 - Seagate Technology today launched its newest Consumer Electronics Testing and Engineering
Centre (CETEC) in Singapore to help Consumer Electronics (CE) customers in Asia Pacific integrate hard drives into new
classes of consumer devices. Seagate's CETEC labs are the industry's only consumer electronics-dedicated testing,
integration and analysis facilities. Located at Seagate's Ang Mo Kio plant, the new CETEC facility offers unique
services and CE-optimised disc drive technology to customers that are integrating disc drives into CE devices. Seagate
first unveiled CETEC at its Longmont, Colorado design centre in July 2000.
Seagate's CETEC Asia will provide the most complete centre of digital storage expertise for CE devices - from clarifying
design issues in concept drawings to testing the product and developing protective packaging for volume shipment. The
opening of CETEC in Asia offers Asia Pacific-based CE manufacturers geographically convenient services for integrating
hard disc drive technology into their CE products as they innovate and deliver a brand new world of entertainment.
Customers worldwide will gain the full advantage of Seagate employees' expertise and services at both facilities.
Seagate's global CE technical and business support teams will also leverage both sites in support of customers' test
plans and service requirements.
"We foresee hard disc drives being incorporated into a very wide range of consumer electronics devices over the coming
years, creating exciting and powerful information and entertainment applications," said Graham Penn, Director of
Research at International Data Corporation (IDC). "Seagate established its leadership position by becoming the first
disc drive supplier to ship hard disc drives into a brand new market, namely digital storage enabled consumer
electronics. This further demonstrates Seagate's commitment to the CE market. With co-location of these industry-leading
services, Asian CE customers will benefit greatly from easy access to integration, reliability and compatibility
testing. This announcement advances Seagate's position as the storage technology leader in the CE arena."
CETEC is a key part of Seagate's strategy to help consumer electronics makers deliver disc drive-enabled CE devices such
as personal video recorders, game consoles, home audio, Internet caching devices, automobile information systems
(telematics) and smart household appliances. Through CETEC, Seagate partners directly with CE OEMs that need hands-on
assistance integrating disc drives directly into their own designs.
"Seagate is very much in the business of providing CE customers with the guidance, expertise, and infrastructure to
design and test their hard drive-based consumer solutions," said Joel Stead, Seagate senior vice president of Worldwide
Sales and Marketing. "The list of significant partners with whom Seagate is working reflects the appeal of CETEC and the
quality and value of its technologies. CETEC is the CE industry's top design and integration centre, delivering superior
products, processes and people. Establishing CETEC in Asia brings us closer to our Asian CE partners as we assist them
in building the tools of the home entertainment revolution."
About Seagate Seagate is the leading storage partner for the Consumer Electronics industry, with industry-leading sales
and market share confirmed by independent analysts. Seagate has sold more hard drives for CE devices than all its
competitors combined. Seagate began working to develop the CE storage market long before its competitors and in 1997 was
first to deliver disc drives for use in this new market. With the end-to-end relationships nurtured through its unique
CETEC processes and services, Seagate maintains its advantage over other disc drive makers as the premium provider of
added value services for CE customers. Today, Seagate is the most prepared, experienced disc drive company with whom to
partner when bringing a CE device to market.
Seagate is the world's leading provider of storage technology for Internet, business and consumer applications. The
Company's products include disc drives for the Enterprise, PCs and Consumer Electronics, as well as Storage Area Network
(SAN) solutions. Seagate's market leadership is based on delivering award-winning products, customer support and
reliability to meet the world's growing demand for information storage. Seagate can be found around the globe and at
Seagate, Seagate Technology, CETEC, are trademarks or registered trademarks of Seagate Technology. All trademarks are
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