PC World, Internet Magazine Number One With A Bullet
* Record result means PC World is still NZ's best-read IT and internet title - by a mile
* Internet Magazine has fastest growing circulation of any computer or internet publication
PC World readership has surged to 151,000 in the latest AC Nielsen survey*, up from 132,000 for the previous 12-month
period. The figure is the highest readership ever achieved by a computer or internet title, and sees PC World maintain
its solid lead over weekly and monthly net and IT rivals.
The record readership result comes hot on the heels of ABC-audited circulation for Dec 00 to June 01, which shows PC
World growing 8% to hit a new high of 21,131 (up from 19,485) - the magazine's fifth straight period of growth. The
result is double the circulation growth achieved by PC World 's closest competitor.
PC World's stablemate, new title Internet Magazine ( aunched Dec 2000), hit a total NZ net circulation of 14,725 in its
debut audit. "To go from a standing start to 14,725 within the space of five issues surpassed our expectations. It also
proves there's a big gap in the market for a second net publication," says Editor Chris Keall. "No other publication in
the computer/internet category added anything close to that number of readers in its ABC audit".
Keall says while he's pleased with the results, the best is yet to come. "AC.Nielsen SprintData indicates that August
2001 PC World will be our biggest selling regular issue ever -- easily -- setting the magazine on course for even higher
readership and circulation figures for the coming June 01 to Dec 01 period." Keall says PC World's Web Savvy section is
being expanded over the next few issues to consolidate the magazine's position as the number one choice for business
users of the internet.
Internet Magazine is also poised for more growth. "With momentum on newsstands continuing to build during July and
August, it's clear that Internet Magazine will enjoy another huge lift in circulation for the coming June 01 to Dec 01
period," predicts Keall.
About New Zealand PC World + Internet Magazine Published 11 times a year by IDG Communications and targetted at business
and professional users, PC World magazine is New Zealand's best-read publication about computers and the internet.
Internet Magazine, also published 11 times a year by IDG Communications, caters for home and small business users of the
internet.
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