IMMEDIATE NEWS RELEASE:
KIWI INGENUITY OPENS TOURISM DOOR TO MILLIONS IN EUROPE
AUCKLAND, NEW ZEALAND ( June 15, 2001)
DVD Power Ltd www.dvdpower.org announced today, that the major European DVD news site 7th Zone, www.7thzone.com,
profiled the New Zealand Tourism DVD "Coast to Coast", as Feature Article of the Day on its web site, DVD Power Business
Manager Allan Shean said.
With over 10,000 DVD movies released to date worldwide, a large number of the estimated 9,000,000 people visiting the
web site over the next few days for DVD related news, will for the first time become aware of the world's Ultimate
Travel Destination, located half a world away in a land called New Zealand.
"Add approximately 610,000 newsletter subscribers and the numbers aren't too bad in generating an alternative and cost
effective method to promote New Zealand as a land of contrasting beauty".
By enhancing majestic beauty with leading edge DVD technology to up the ante, might just be the answer the Tourism
Industry is searching for to increase New Zealand's 0.02 -.0.05 percent share in the highly competitive global tourism
market, Mr Shean said.
The 7th Zone review can be read in English, French, Spanish,Dutch and German and complements the 8 languages contained
on the tourism DVD. The full article can be read at site's DVD index (http://www.7thzone.com/index_dvd.html) and in the
archives (http://www.7thzone.com/cgi-bin/page.cgi?id_page=nz).
"Following on from the unprecedented global sales of the multilingual tourism DVD, the on-going international media
interest, has opened up a whole new way to cost effectively use the back door approach, to generate awarness to millions
of people around the world who may never have realised where the No.1 travel destination on the planet really is", Allan
said.
"Feedback from round the globe and with the experience gained from producing New Zealand's first DVD for the sell thru
market and including 8 languages on the one tourism DVD ( English, Japanese, German, Spanish, French,Italian, Thai and
Korean), has shown DVD Power there is a huge new and growing target market internationally waiting to be tapped into
using innovative and new ways to deliver the NZ tourism message.
DVD Power, by using a bit of kiwi laterial thinking, combined with award winning DVD expertise, has provided a window of
opportunity for the New Zealand Tourism Industry to get a jump start in the highly competitive global tourism market.
"Add passworded training and indepth product knowledge, internet connection etc for a global sales team, and DVD
provides an extremely cost effective multilingual method for New Zealand to be promoted in a consistent manner
internationally".
"Effective global marketing is all about getting the message retained by the target audience via the most cost effective
method available, to push the right buttons in generating the desire and a must have attitude from the customer".
DVD does exactly this and more, in an entertaining and informative way, whether the target market is reached via one to
one, one to many or simply by following the lead set by leading companys internationally and given away free, said Mr.
Shean.
For further information contact: DVD Power: Allan Shean Tel: + 64 (9) 415 5601 Fax:+ 64 (9) 415 5639 Mob: + 64 (25) 610
2784 www.dvdpower.org allan@dvdpower.co.nz