Oracle9i Leads The Way For Wireless Location-Based Services
*** Oracle Unveils More Than 20 Partners Worldwide for Delivering Comprehensive Location Services Today ***
Oracle has announced the industry's most advanced solution for wireless location-based services in a market that is
estimated to exceed $20 billion by 2006, according to industry analyst firm Ovum. Oracle also unveiled more than 20
location-specific partnerships with industry-leading companies worldwide in areas such as mobile positioning, mapping,
routing, geocoding and yellow pages content. Now companies can take advantage of location technology today to deliver a
new class of wireless services through targeted, location-aware applications with information such as maps, directions,
traffic reports and positioning. Oracle's advanced location technology leverages the powerful combination of Oracle9i
Application Server (Oracle9iAS) Wireless Edition and Oracle9i Database with Oracle Spatial.
** Location-Based Services ** Key Component of Mobile Applications ** By leveraging location-based services, companies
can greatly enhance their mobile applications. Location-based services not only reduce the number of inputs and lower
the time required to obtain information, but they also derive improved efficiencies, enabling access to information that
is immediately relevant to users, such as maps, driving directions, traffic reports or nearby businesses and services.
** Partners Flock to Work with Oracle's Wireless Location-Based Services Technology ** Oracle is joining with more than
20 industry-leading companies worldwide to provide a complete solution to network operators and companies looking to
deliver location-based services to their employees, customers and partners. The following partners are members of
Oracle's Mobile Partner Initiative, a part of the Oracle Partner Program and are working to integrate their technology
and content with Oracle9iAS Wireless Edition and the Oracle Spatial capabilities in Oracle9i Database: AirFlash, Inc.;
APAS; CellPoint; e-Spatial Solutions; ESRI; Geodan Mobile Solutions; IntelliWhere; Ionic; Kivera; MapInfo; Navigation
Technologies; opt[e]way; Profilium; SCC; SignalSoft; Telcontar; TransDecisions; Trueposition; Vicinity Corporation;
Webraska; Where2net; WhereOnEarth and Xmarc Inc.
"Oracle9iAS Wireless Edition and Oracle Spatial are a winning combination when it comes to enabling wireless and
location-based services," said Euro Beinat, CEO of Geodan Mobile Solutions. "After serious reviews of competing offers,
we rapidly concluded that only Oracle had a seamlessly integrated platform to deploy a personalised wireless portal that
would not only let us rapidly wireless-enable existing and new back-end information, but also let us provide out-of-the
box support for next generation location-based services. Our first location-based services implementation was for the
Dutch Police and we look forward to working closely with Oracle to deliver location-based solutions to other companies."
"There has been a lot of hype around future location technologies such as E-911 and GPS, but Oracle provides a solution
that enables network operators and companies to roll-out advanced location-aware applications today," said Denise Lahey,
CEO of OracleMobile, the mobile products and services division of Oracle Corp. "With the combined capabilities of our
partners' technologies with Oracle9iAS Wireless Edition and the Oracle Spatial capabilities of Oracle9i Database, we are
able to deliver the most complete location-based services solution available."
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** About Oracle9i Application Server Wireless Edition Oracle9iApplication Server Wireless Edition is the only complete
middleware for developing and deploying wireless applications. Oracle9iAS Wireless Edition offers personalisation,
location, messaging, and content management features that together form a powerful infrastructure for delivering any
type of content and application to any device.
** About Oracle9i's Spatial Capabilities Oracle9i Database with Oracle Spatial serves as a foundation for deploying
enterprise-wide spatial information systems and wireless location-based services. It provides data management for
location information such as road networks, wireless service boundaries and geocoded customer addresses. It enhances
Oracle-based applications by allowing users to easily incorporate location information directly in their applications
and services. Oracle Spatial can also perform location queries on geocoded yellow page databases to find the nearest
hotels, restaurants and gas stations. In short, Oracle Spatial enables e-business applications, portals and wireless
ASPs to readily incorporate location capability into their services.
** About Oracle Oracle Corporation provides the software that powers the Internet. For more information about the
contents of this release, please visit: http://www.oracle.com/tellmemore/?752829
** Trademarks Oracle is a registered trademark and OracleMobile and Oracle9i are trademarks or registered trademarks of
Oracle Corporation. Other names may be trademarks of their respective owners.
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