AUCKLAND – 6 December, 2000 – Andrew Larkin, is the newly appointed Senior Technical Internet Consultant for Brave New
World, New Zealand’s largest integrated marketing solutions company.
In this role he will be responsible for designing and delivering internet solutions for Brave New World’s blue chip
clients. This includes technical design solution and implementation (e.g., viral marketing campaigns), project
leadership and delivery management for traditional and online marketing campaigns.
Andrew brings to the role extensive knowledge and experience in the area of online planning, project management and
software development. His focus will be to develop, build, design and implement new media technologies for clients to
ensure they achieve increased marketing effectiveness of their campaigns.
“Viral marketing, one of the growing online advertising tools, transcends traditional methods of advertising. For
example, a creatively designed email can be sent to 50 people and end up reaching over 3,000 people within a very short
space of time. This often results in increased awareness, word of mouth and also triggers greater purchase behaviour,”
says Andrew. (To view examples of viral marketing campaigns devised by Andrew visit: www.emerge.co.nz)
Andrew brings a wide range of skills to Brave New World in the form of creative design and technical expertise as a
software developer,” says Dave Clark, Marketing and Communications Director of Brave New World. “His passion and
enthusiasm for electronic marketing, combined with his ability to conceive innovative ways of targeting audiences, will
enable us to continually create effective online solutions for our clients.”
Recent projects Andrew has been responsible for designing have created a launchpad for marketers to reach specialist
markets. These include H30, a recreational service profiling users of surf.co.nz, (which Andrew maintains with business
partner Keith Redmond), snow.co.nz and windsurf.co.nz .
Prior to joining Brave New World, Andrew was Senior Technical Project Manager for Advantage Group leading Java
e-commerce development and also a Lead Developer for Internet Integrator, gen-i limited (formerly Wang New Zealand). As
an architect in the development of Internet business solutions for both of these organisations, he developed experience
in understanding business and user requirements, scoping and technical solution design and application development.
Andrew has also led the development of a number of web development client projects, using a broad range of Internet and
SQL database development tools. These includeclients such as The Public Trust, Telecom, Bluestar Office Products,
Bennetts Bookstores, Lyttelton Port Company, Nutricia, Milburn and Cogent Communications.
He holds a Bachelor of Arts majoring in Languages and Fine Arts Certificate of Proficiency (Film and broadcast) from the
University of Canterbury.
ENDS
About Brave New World
Brave New World offers a blend of traditional and new world communications for clients, leveraging the opportunities of
integrated digital channels through next-generation communication tools. With a team of sixty, Brave New World provides
a complete solution of strategic, creative, branding, data analysis and measurement services.
Brave New World recently merged the talents of New Zealand’s largest online advertising company, WebMasters Network
Limited and the leading design house Dave Clark Design Associates to form the new communications services company.