INDEPENDENT NEWS

WANTED… dedicated online media company

Published: Fri 29 Sep 2000 02:15 PM
FOR IMMEDIATE RELEASE
WANTED… dedicated online media company
to represent and drive revenue for niche online sites
WebMasters Network relaunches to boost niche
New Zealand businesses online
AUCKLAND – Friday 29.09.00 – In a move to capture opportunities for niche online sites, WebMasters Network Limited today relaunches its service. It will become New Zealand’s first specialist in representing premier niche websites to advertisers and advertising agencies, and as part of a new integrated offering provide ad serving, monitoring and reporting capabilities.
WebMasters Network aims to take the stress out of advertising on sites by promoting a client site to potential advertisers, leveraging advertising sales and serving the actual campaign.
The company predicts that they will triple in staff size and write in excess of
$4 million revenue for their clients over the next 12 months.
WebMasters Network will be representing a range of sites including:
 leading Internet travel company - Travel.co.nz
 one stop fashion shop – FashioNZ.co.nz
 online recruitment site – NZjobs.co.nz
 web directory – AccessNZ.co.nz
 online gardening resource - Garden-NZ.co.nz
 interactive investment website - Sharechat.co.nz
 real time online intelligence tool - Hitwise.co.nz
“The Internet allows advertisers an unprecedented opportunity to measure the
effectiveness of their advertising, while niche sites enable them to
effectively reach their target market,” says David Hiatt, Online Marketing
Manager for WebMasters Network. “It also means having to manage a broader
and more complex range of online advertising tools, which is where we step in.
“Our sites can concentrate on their core business and at the end of each month we can simply send them a cheque for advertising sales on their site.”
Nicky Wagner, founder and owner of FashioNZ says that the ability to have the right competencies when advertising online are absolutely critical. “Being online means there are many things to learn and develop for our business. For a person not involved in the advertising industry, it is difficult to deal effectively with online advertising issues. WebMasters Network has provided strong assistance in this area and allowed us to concentrate on our strategic investment.”
The former services of WebMasters Network, which included online planning & buying, have been merged into the new communications services company, Brave New World.
- END -
WebMasters Network
WebMasters Network Limited specialise in representing and presenting New Zealand’s premier niche websites and their available space, to advertisers and ad agencies, as well as taking responsibility for all issues regarding ad serving, monitoring and reporting.
Media contacts:
David Hiatt
WebMasters Network Limited
tel: +64 9 353 6871, mob: 021 664 198,
email: davidh@webmastersnetwork.co.nz
Nimita Morarji
Botica Conroy & Associates
tel: +64 9 303 3862, mob: 021 950 058,
email: nimitam@bca.co.nz

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