INDEPENDENT NEWS

Opt-In Email Marketing Produces High Click Rates

Published: Mon 18 Sep 2000 01:11 PM
FOR IMMEDIATE RELEASE
FOR FURTHER INFORMATION CONTACT: TOM SKOTIDAS 04-477-9999 / 025-284-3629
OPT-IN EMAIL MARKETING FOUND TO PRODUCE UP TO 25 TIMES THE CLICK RATES OF BANNERS
Unique Approach to Opt-In Email Provides Next-Generation Direct Marketing Solution for Marketers
Email Impact, the New Zealand leader in opt-in email marketing, announced today that the email marketing campaigns it has conducted for big name clients have generated astounding click (response) rates, compared to industry averages of 1% for banners ads and 2% for direct mail.
Eftpos NZ, Trademe.co.nz, and Scoop.co.nz have all conducted email marketing campaigns through Email Impact, and have experienced double-digit response rates to their offers—-37.5%, 45.4%, and 39% respectively. Another recent client, a major oil company, experienced a 31.25% click rate. These response rates have become the norm, rather than the exception, and account for the huge surge in demand for Email Impact’s opt-in email services.
“Our lowest click rate has been a strong 8.38%—-seven times that of a successful banner. Our highest click rate has been a massive massive 58.60% for Quicksilver Internet’s long distance toll rates. It's a marketer's dream-—self-reported personal interests by our members as a primary targeting method. This is invaluable information for marketers, who can now unleash the power of email with amazing results and with no fear of backlash,” said Email Impact’s Managing Director, Tom Skotidas. “Forrester Research (www.forrester.com) proves it—through opt-in email we can produce the highest response rates of any other form of marketing. In fact, we can offer marketers up to 25 times greater response rates than banner ads and direct mail.”
Based in Wellington, Email Impact (www.emailimpact.com) offers marketers a fast and affordable way to distribute advertisements, press releases, brochures, and other commercial messages to prospective customers, via Opt-In NZ (www.optin.co.nz). Unlike other services that spam users with unsolicited junk email, Email Impact sends messages only to those users who have specifically requested (“opted-in”) to receive information about particular topics. Marketers can choose from over 500 lists in 55 topical categories, including travel, sports, business, clothing, food & beverage, entertainment, and many more.
ENDS

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