New bi-monthly magazine launched to meet the needs of business getting online.
WebBusiness - it's about business' future
New Zealand business managers are on a desperate search for good information that will help them get their businesses
successfully online.
WebBusiness, the latest new magazine from IDG Communications, aims to meet their information needs - focussing on
reporting the trends and issues that are shaping the strategic business use of the Internet, intranet and extranets.
Issue one goes on sale in early November.
Spending on web technology and services by New Zealand businesses is set to rise from $487.9million in 2000, to $1b in
2004. According to US
research, by 2004, 47% of corporate spending on web presence will go on technology and professional services, and fully
70% of all information
technology spending will go to web-related products and services.
So with New Zealand businesses depending increasingly on the web for their future growth prospects, and a substantial
proportion of business spending going towards web developments, the people charged with making investment decisions are
right now on an intense search for credible, clear and intelligent information on how to get their businesses
up and running successfully on the web.
"WebBusiness will answer their needs, providing timely and credible information on issues and trends, insights and
analysis, and practical advice for executives trying to find the best path for getting their businesses on the web,"
says Bob Pinchin, publisher, IDG Communications.
WebBusiness includes editorial from New Zealand and the best overseas sources with a blend of reports on actual business
practice and experience, interviews with e-business pioneers and reports on the Web technology solutions that are
delivering on the promise of Web-based business. WebBusiness is aimed at senior management in strategic roles in medium
to large organisations in New Zealand and web business professionals providing consulting and development services to
New Zealand organisations.
Circulation is set initially at 6,000 copies nationwide via direct mail to
qualified readers, via retail sales and on request direct from IDG.
for more information contact Bob Pinchin, publisher, IDG Communications Ltd. Ph +64-9-302 8756 or email
bob_pinchin@idg.co.nz