INDEPENDENT NEWS

Taxpayers’ Union Responds To Te Pūkenga's Unsuccessful Ad Campaign

Published: Tue 3 Oct 2023 09:44 AM
Despite facing consistent financial challenges and relying on taxpayer bailouts - most recently to the tune of $220 million in May's budget - The Waikato Times has revealed a staggering $15.6 million spent on ads, PR, and publications, which includes a $3.5 million campaign launch.
Oliver Bryan, Invesitgations Coordinator at the Taxpayers' Union, commented, "Feedback on Te Pūkenga's performance from experts in the tertiary sector echoes the country's sentiment that this is clearly an organisation costing us a fortune and delivering little in return."
“The consistent mismanagement and questionable spending decisions by Te Pūkenga are alarming and unacceptable. It is deeply concerning to see millions being channeled into advertising campaigns while the very core of Te Pūkenga is riddled with operational deficiencies. The latest feedback from experts and surveys clearly indicates that their hefty advertising investment is not yielding the desired results in terms of student numbers or improved public perception."
"Until the organisation rectifies its operational issues, the Government is just pouring money into a failing system. It needs to stop."

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