Plummeting tobacco tax revenue for the Government is great to see as Kiwis continue to quit smoking. However, if the
Ministry of Health makes the vaping regulations too tough, fewer smokers in the future will move to much safer and less
expensive vaping products, says a leading tobacco harm reduction advocate.Nancy Loucas, co-director of Aotearoa Vapers Community Advocacy (AVCA)
Nancy Loucas, co-director of Aotearoa Vapers Community Advocacy (AVCA), says Crown accounts for the seven months to 31
January have revealed tobacco excise revenue has fallen by almost half.
Released by Treasury, the accounts show a 47.8% decline in tobacco duty driven by reduced demand for tobacco products.
“This latest slump in tobacco tax collected was much bigger than expected, and vaping can take a lot of the credit for
New Zealand’s declining rates of smoking over the past decade.
“However, if the proposed vaping regulations come into force vaping will be made a lot less attractive for smokers
desperate to quit cigarettes. More Kiwis continuing to smoke might help Government revenue, but it won’t help reduce New
Zealand smoking’s death rate of 5,000 people per annum,” says Ms Loucas.
With the Government’s vaping legislation passed last year, the Ministry of Health has issued its draft vaping
regulations for public feedback.
Among the proposals is that for general retail such as supermarkets, service stations and convenience stores, vape
flavours will be limited to just three - mint, menthol, and tobacco. The flavour limitations would come into effect on
11 August 2021.
“We know vapers quit smoking with fruit and dessert flavours. Adults love flavours and need them to be available
everywhere cigarettes are sold. That would make common-sense right?”
She says some believe limiting flavours for grownups will somehow save the kids, but that logic is seriously misguided.
“Children are protected as much as possible with vaping products now heavily sanctioned R18. Significant penalties apply
if retailers breach that, and like with alcohol and cigarettes, retailers will take the privilege incredibly seriously,”
Ms Loucas has called on new Associate Health Minister Dr Ayesha Verrall and new Health Select Committee Dr Liz Craig –
both public health experts – to take a fresh look at the flavour debate.
“MPs spend their lives trying to avoid laws with unintended consequences. Well, if this Government limits access to
popular vape flavours for adults, then there’s every chance our smoking rates will start creeping up again. That would
be a terrible public health outcome.
Forty years ago, one in three adults smoked in New Zealand, now it’s down to about one in eight. Smokefree will be
achieved when New Zealand reaches just one in 20 smoking or fewer.
“Getting Kiwis off the cancer sticks has been hugely successful. Let’s not now throw the baby out with the bathwater,”
says Nancy Loucas.
AVCA was formed in 2016 by vapers across New Zealand wanting their voices heard in local and central government. All
members are former smokers who promote vaping to help smokers quit - a much less harmful alternative to combustible
tobacco products. AVCA does not have any affiliation or vested interest in industry - tobacco, pharmaceutical and/or the
local vaping manufacturing or retail sectors.