62,686 more native trees will be planted in New Zealand in 2021 thanks to generous Kiwis who chose to go green for
Trees That Count, a programme of the Project Crimson Trust, provides an accessible option to help grow Aotearoa by
gifting a native tree. The charity saw a record breaking number of native trees gifted in December 2020, with the 62,686
trees gifted and donated a staggering 119% increase on the December 2019 number.
“We know 2020 has been a challenging year for many of us, so we’re really thrilled to have seen so much support for New
Zealand’s big backyard this Christmas,” says CEO Adele Fitzpatrick.
The native tree ‘gifts’ sent will directly translate to trees in the ground in the 2021 winter planting season. While
the tree itself is matched to a worthy conservation project to be planted and cared for, the gift recipient is treated
to a personalised gift certificate via email: and the knowledge that their native tree will help to grow New Zealand for
years to come.
Gifted and donated native trees bring a myriad of benefits to Aotearoa, including restoring ecosystems, cleaning
waterways, boosting communities, and mitigating the impacts of climate change. The 62,686 native trees donated this
Christmas have the potential to remove over 27,000 tonnes of CO2 from the atmosphere over the next fifty years.
“We’re very grateful to generous New Zealanders for helping our native forests have an even bigger positive impact on
the climate through their donations—and also to those overseas who have donated or gifted trees,” says Adele.
From 2016 to 2020, Trees That Count supported 560 planting projects around Aotearoa with native trees funded by
businesses and individuals through their marketplace. In 2021, that number will rise to more than 700, following a
record number of applications for funded native trees from keen planters.
“It’s inspiring to see that so many Kiwis—community groups, farmers, iwi, families, schools and more—are out there
restoring our land by planting native rākau,” says Fitzpatrick.
One such project, at Turihaua Station in Gisborne, is grateful to be receiving 3500 funding native trees to support
their planting this year. “As custodians of the land we want to make sure we are constantly improving it for the benefit
of our three boys like our parents and the generations before us,” says Sarah Williams, environmental scientist and
Native tree gifts from international tree-huggers also reached an all-time high in December, with 3,120 trees gifted
from overseas. The virtual present option proved hugely popular with both expat New Zealanders and those separated from
friends or family by COVID restrictions.
“Gifting native trees isn’t limited globally, and also isn’t just for Christmastime. We’ve always got more demand from
planting groups, so we fundraise year-round,” says Adele. “We’re excited to see native trees become the gift of choice
for many more Kiwis this year, as we celebrate birthdays, anniversaries, new births, and just to say thanks.”
Find out more about gifting native trees at treesthatcount.co.nz/gifting
More about Trees That Count
Trees That Count is a programme of charitable organisation Project Crimson Trust. Trees That Count runs the country’s
first tree marketplace which connects funded and gifted trees to deserving community groups, iwi, local councils,
schools and individuals looking to strengthen their own planting projects.
Trees That Count is generously supported by The Tindall Foundation and Te Uru Rākau through the One Billion Trees
programme, alongside the many businesses and individuals who are donating through the marketplace.