22 February 2018
All major NZ supermarkets breaking up with cage eggs
SAFE is applauding retail outlets FreshChoice and SuperValue, owned by Countdown, for committing to move away from
selling cage eggs. This latest move brings all major New Zealand supermarket chains together, united against the cruelty
of cage eggs.
SAFE has been talking with Countdown since 2012, and in dialogue about a cage-free egg committment for FreshChoice and
SuperValue since October 2017. Prompted by social media activity, Countdown informed their customers all SuperValue and
FreshChoice stores will be cage-free in whole eggs by the end of 2025.
“We are at a pivotal moment in history. Now all the major supermarkets have decided to go cage-egg-free, the market for
such cruel products is decreasing to the point that the egg industry will be rethinking any decision to build new colony
cages. This policy extension by Countdown's owner, Progressive, isn’t just a step forward to free hens; it hammers a
huge nail in the coffin of colony cages,” says Mandy Carter, campaigns director.
Progressive’s extended policy is the latest in a series of trending cage-free commitments across the country. Earlier
last year, supermarket giant Countdown announced their commitment to go cage-free by 2025 after intense public pressure,
followed by Foodstuffs who committed to be cage-free by 2027. “With all of both Foodstuffs’ and Progressive’s
supermarkets going cage-free, approximately 1.3million hens will be freed from a life confined in cages,” added Ms
Carter.
By law, conventional battery cages have to be removed by egg producers by 2022. However, the egg industry was set to
replace these cages with equally cruel colony cages. Hens are crammed into wire cages with a space only about the size
of a magazine to live their entire lives. Both battery and colony cages prevent hens from exercising many of their
natural behaviours, including fully stretching their wings and dust bathing.
The phasing out of cages is part of a global revolution by animal advocacy groups around the world including members of
the Open Wing Alliance, of which SAFE is a partner organisation. “We vow to continue campaigning for hens until all
cages are consigned to the history books,” says Ms Carter.
ends