Q + A Sunday December 10
This Sunday viewers can look forward to a revealing insight into how the country feels about the new political landscape
with the first 1 NEWS Colmar Brunton Poll coming out since the Labour-led coalition came to power. Which political party
will get an early Christmas present?
“No doubt it will be another fascinating result – and boy we’ve had some of those this year - given the wild ride
politics has been in 2017,” says political Editor Corin Dann.
The poll of 1000 eligible voters ushers in a new era for the 1 NEWS Colmar Brunton Poll as it will no longer solely
focus on people with landlines.
Now conducted with a 50/50 split of landlines and mobile phones, the change reflects the transformation in New
Zealanders communication habits.
It gives a more representative sample of New Zealanders by age and ethnicity, says Dann. “News media have a
responsibility to present accurate polls and ensure the methods used are as good as they can possibly be. It’s with that
sense of responsibility - as well as a look to the future - that 1 NEWS and Colmar Brunton have decided it is time to
change.
“I have no doubt that like its predecessor, the new 1 NEWS Colmar Brunton Poll will quickly establish itself as the gold
standard for political polling in this country,” he says.
• Read Corin Dann’s preview of Sunday’s poll – Mobiles to be included in 1 NEWS Colmar Brunton poll for the first time
in bid to reach more young voters.
Also coming up this week on Q + A...
Jessica Mutch will interview Jason Shoebridge - the CEO of Kantar Insights, the parent company of Colmar Brunton. He’ll
talk about why Colmar Brunton has changed its methodology for its TVNZ political polling.
In a rare television interview, Political Editor Corin Dann sat down with Reserve Bank Acting Governor, Grant Spencer,
to talk about the challenge of low inflation, how to curb house prices and the bitcoin phenomenon.
And as it’s our last programme of 2017 – Whena Owen will wrap the best of Q+A’s interviews and investigations.
Our panel: Josie Pagani, Mike Tana and Thomas Pryor
ends