Putting An End To Bad Presents This Christmas
Oxfam NZ has kicked off its Christmas 2008 Unwrapped campaign with a quirky and fun television and Internet campaign.
Put an end to bad presents this Christmas is the new strap line for this year’s television campaign, which stars a goat,
chicken, piglet, donkey and a handful of well-meaning Kiwis keen to make a real difference for someone in need.
Oxfam NZ has worked with local film and campaign management company, Borderless Productions to bring this idea to life. “This is a brilliant concept and one I’m sure audiences will get a chuckle out of. It makes
giving fun and meaningful rather than onerous and boring”, says Director, Dean Easterbrook.
Unwrapped is a straightforward concept. Instead of buying the usual socks and jocks for friends and family, Oxfam NZ
invites people to donate a gift to families and communities in developing countries, helping them to work their way out
of poverty.
Every gift in the catalogue represents a need identified by the more than 100 communities Oxfam works with around the
world. And there’s over 60 gifts to choose from, including chickens, donkeys, buffalo, goats, providing supplies for
schools, building toilets or ensuring a community benefits from clean, safe water.
It’s a wonderful way to spread the Christmas spirit by ensuring people in greater need are thought of and provided for
this festive season.
“Oxfam’s Unwrapped campaign provides crucial funding for our work, and this Christmas it's really exciting to work with
Borderless to promote it even further through this entertaining commercial”, says Arron Peacock, Direct Marketing
Manager of Oxfam NZ.
Oxfam’s Christmas Unwrapped campaign will be broadcast on TV1 and TV3 from November 24 2008. It will also be sent to
audiences via email to be passed on to friends, colleagues and family.
For more, see the viral video and campaign:
From 21st November 2008 on the Oxfam Unwrapped website www.oxfamunwrapped.org.nz
Or on the Borderless Productions website -
…ENDS…