Oxfam Responds to National Coffee Association and Starbucks
In response to Oxfam's announcement that global coffee giant Starbucks has opposed a plan by Ethiopia to gain more
control over its coffee trade, Starbucks claimed that it has never filed an opposition to the Ethiopian government's
trademark applications, nor claimed ownership to any names used to describe the origin of its coffees.
Oxfam responded by saying that Starbucks did prompt the National Coffee Association (NCA), of which it is a leading
member, to file an opposition to the applications, which is the reason the US Patent and Trademark Office (USPTO) gave
for rejecting them. At a meeting held this past July at the Ethiopian Embassy, Embassy staff and advisers met with the
NCA president to discuss a letter of protest filed against Ethiopia's trademark applications. Ethiopian Embassy staff
asked the NCA President what had prompted the NCA to file the opposition after more than year of silence on the issue.
The NCA President responded that Starbucks had just brought it to the NCA's attention. Ethiopian Embassy staff and Ron
Layton of Light Years IP, a Washington DC-based intellectual property rights organization that is helping to advise the
Ethiopian government, have gone on record with this. It is therefore disingenuous for Starbucks to claim they were not
responsible for the application being bl
ocked.
Starbucks has also claimed that its investment in social development projects and micro-finance initiatives in coffee
growing regions has been recognized for its leadership within the industry. The real shame is that when it comes to
promoting truly sustainable ways for poor farmers to work themselves out of poverty, Starbucks appears to be drawing the
line at these very public gifts to projects in developing countries and a very limited commitment to Fairtrade.
While Starbucks has taken some positive initial strides in this area, Oxfam thinks the company can do better. As a
company that prides itself in such efforts, it is unclear why Starbucks would oppose Ethiopia's efforts to help its
farmers realize a greater portion of the value their coffee commands on the international market
Intellectual property ownership makes up a huge proportion of the total value of world trade but rich countries and
businesses capture most of this. Ethiopia, the birthplace of coffee, and one of the poorest countries in the world, is
trying to assert its rights and capture more value from its product. It should be helped, not hindered.
Oxfam continues to call on Starbucks to show leadership for other coffee companies by immediately recognizing Ethiopia's
rights in this case and signing the licensing agreement that Ethiopia presented to the company in September, recognizing
the country's rightful ownership of its coffee names.
Oxfam New Zealand is calling on New Zealand consumers to take action against Starbucks by:
* Visiting www.oxfam.org.nz to send an automatic fax to Starbucks CEO Jim Donald asking the company to sign the
voluntary licensing agreement.
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