Get Better Work Stories - New NZ Police Recruitment Advertising Starts New Zealand Police National News Release 4:42pm
27 October 2006
NZ Police is launching a new recruitment advertising programme on Sunday 29 October. The advertising will use the catch
phrase "Get better work stories" in order to highlight the fact that as an employer, NZ Police offers diversity,
excitement and personal fulfilment.
The new advertising programme will attract a pool of talent from which it can select new recruits as it works towards
having 1,000 extra police by 2009.
The advertising is targeted towards 18-35 year olds and focuses on a number of key priorities that are held by people in
that age group. According to Recruitment Marketing Manager James Whitaker "People in the target group want diversity,
flexibility, challenge and to feel like they have benefited from their work. We can offer all of that and we know that
nothing is more fulfilling than knowing you have helped to make a difference".
The recently ratified employment package offered by NZ Police is also expected to benefit its recruitment drive as new
constables will now receive over $45,000 per annum (and other benefits) upon graduation from the Police College.
Research commissioned by NZ Police has identified that recruits tend to fall into two groups. One group consists of
people who, right throughout their life, have contemplated joining NZ Police. The other group consists of people who,
later in life, recognise working for NZ Police as a viable career option for reasons such as job interest (variety),
lifestyle factors and working in the community.
The new advertising will act as a reminder for the first group and will offer an attractive employment proposition to
the latter group.
In the past ten months New Zealand Police has recruited more staff than in any other full calendar year. At 30 June 2006
Police had 7,763 sworn staff members and this increased to 7,884 at 30 September 2006.
"NZ Police is launching its new recruitment advertising this Sunday in order to ensure that the current momentum is
built upon" Mr Whitaker said.
ENDS