INDEPENDENT NEWS

Prime TV Billboard totally inappropriate

Published: Fri 4 Aug 2006 12:10 AM
4 August 2006
Prime TV Billboard totally inappropriate
Prime TV needs to show more social responsibility with its advertising billboards.
Parents have been horrified to see a large billboard in Kingsland, Auckland advertising a programme called "Weeds".
"The plot of a single mum making ends meet by selling marijuana is dodgy enough, but to glorify it with a billboard effectively promoting drug abuse, and exposing it to children on their way to and from school is unacceptable," says Bob McCoskrie, National Director of Family First.
"At a time when drug abuse is being linked to violent crime, domestic abuse, and students failing at school, this billboard simply hinders attempts to promote the drug-free message to young people and the community in general. Our young people are receiving mixed messages - they deserve better."
Family First encourages the local schools and concerned parents to register a complaint with Prime TV and the Advertising Standards Authority (ASA).
"It would be even better for Prime to show some social responsibility and remove the billboard," says Mr McCoskrie.
Prime TV Billboard
ENDS

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