Tuesday Feb 17, 2004
Press Release:
POSITIVE COUNTER BRASH - LASH
As National's leader, Don Brash appears to have rejuvenated a sector of New Zealand's land of long white faces, with his
infamous speech inferring zero tolerance to Maori issues, indigenous lifestyle magazine, TU MAI offers a refreshing and
enlightening spin on race relations in their February 50th issue cover story headlined POLYEURASIANS the new breed New
Zealander.
Dispelling the one people notion, the article includes comments from individuals of various ethnic backgrounds who are
encouraged by the future prospect of a multi-cultural New Zealand society and who also value their own unique cultural
identities.
According to the article, projected population statistics indicate that by 2011, 39% of the total population will
comprise of Maori, Pacific Island and Asian peoples, and by 2050, this segment will represent 50%. The article also
draws on cultural diversification and cultural acceptance as a necessity to ensuring a shift in the monoculture psyche
prevalent in New Zealand society today. As well as its 50th issue, the independently owned, non government funded
magazine that essentially but not exclusively deals with Maori issues, celebrates its 5th year in publishing and has
re-branded itself as New Zealand's leading indigenous magazine.
Editor Ata Te Kanawa says the celebration is more about survival in what is commonly regarded as a highly stressful and
competitive industry. "WeŒve faced more odds than evens and survived some bigger and brighter players in this game like
Grace and Style magazine and has it been hard? Yes, but without question it's been equally satisfying!"
In what she describes as a deliberate and positive move in terms of the reality of race relations and commercialism in
this country, the magazine now includes content from the Pacific Island community.
"With regard to market share, the allegiance with national Pacific Island broadcaster NiuFm has instantly doubled our
potential audience - the parallels with Maori are far too many for us to be divided", says Ms Te Kanawa.
But added hastily, "Not that we have compromised our strong Maori profile in any way. Hosting an on-line petition in
support of Maori claims to the Foreshore and Seabed has catapulted our political profile", says Ms Te Kanawa.
"The hits on our website have been phenomenal but we've also attracted some crude, sick and racist feedback, two of
which now form the basis of a formal complaint to Police. Obviously Maori aren't the only ones hurtling the brown
stuff".
The on line petition can be accessed on TU MAI Magazine's website: http://www.tumai.co.nz/foreshore.htm
ENZ
For more information contact Editor: Ata Te Kanawa TU MAI Magazine ata@tumai.co.nz