Another food heavyweight goes GE free in time for Christmas
Auckland - Another of New Zealand’s biggest food companies; Goodman Fielder (1), has joined Australasian food
heavyweights Heinz Watties and Unilever in the green (non-GE) section of the Greenpeace GE Free Food Guide. Volunteers
dressed as Christmas elves will be on streets nationwide today handing out free copies of the updated pocket sized
consumer guide to avoiding genetically engineered (GE) food.
Written statements from Goodman Fielder to Greenpeace outline a new policy of excluding all GE crop derived ingredients,
including animal feed in their food production. “Goodman Fielder’s non-GE commitment is a great victory for the New
Zealand consumer and it comes just in time for Christmas shopping!” said Greenpeace GE Campaigner Steve Abel today.
Goodman Fielder brands now in the “green” section include all their famous bread brands such as Vogels and Country
Split, their margarines including Sunrise and MeadowLea and Amco cooking oils. Earnest Adams and Bluebird brands remain
in the “orange” section as the company is still in the process of ensuring the non-GE crop derived status of all
The announcement of Goodman Fielder’s non-GE commitment follows hard on the heels of a similar announcement last month
by New Zealand’s largest supermarket chain Foodstuffs who have a strong non-GE ingredient policy as do their major
supermarket competitor Progressive.
“The tide against GE crop ingredients in food has carried a steady stream of food companies from the red (may contain
GE) to the green section of the guide over the last four years. This is set to continue as food companies increasingly
recognise that consumer opposition to eating GE is not going away.”
“The Goodman Fielder commitment means all the major bread brands and all the margarines in the supermarket are now ‘in
the green’ with Unilever (Goodman Fielder’s major margarine competitor) and George Weston (Goodman Fielder’s major bread
competitor) having achieved a non-GE status over a year ago,” said Abel.
Green Christmas elves will be handing out free copies of the new fourth edition of the guide at locations nationwide
including – Hawkes Bay, Christchurch, Auckland, Dunedin and Tauranga. The guide can also be downloaded online at
www.gefreefood.org.nz where a new feature enables visitors to create their own shopping list from a virtual supermarket.
(1) Goodman Fielder is described as Australasia’s largest food company with a turnover in New Zealand of $662
million. Goodman Fielder is the single biggest user and distributor of canola oil in Australasia. The company’s new
non-GE commitment can be seen as a significant blow to the market prospects of GE canola in Australasia.
GE Free Foods Guide Facts
• This is the fourth edition of the Greenpeace NZ GE Free Food Guide. The guide has been updated and published
annually since 2000.
• There have been over a quarter of a million (258,000) visits to the online version of the GE Free Food Guide
(www.gefreefood.org.nz) since December 2000.
• To date at least 100,000 published guides have been distributed and 100,000 printed versions of this fourth
edition will be distributed over the next few months.
• Greenpeace Australia published their second guide this year having distributed 500,000 copies of the first
edition in 2002.
• Greenpeace has published GE free food guides or “red and green lists” all over the world including China,
Canada, the UK, Germany, Thailand and Greece.
Greenpeace elves will be at the following areas in Auckland at the following times: 11.00 Whitcoulls, Queen Street
12.00 Three Lamps, Ponsonby 1.30 West Auckland, Westgate Countdown Massey (outside store)