Television broadcasters are calling for increased support for local television production.
The NZ Television Broadcasters Council has released a comparison of Government support for television in five countries.
New Zealand continues to perform at the bottom of the league table with Government support amounting to $19 per head of
population. (See attached graph).
The United Kingdom, with its fully licence funded BBC, tops the table with the UKStg equivalent of NZ$128 per head of
population. Ireland, with a population similar to New Zealand, provides the equivalent of NZ$40 per head, which is over
twice the level in New Zealand.
Bruce Wallace, executive director of the NZTBC, said the Council supported the decision by the Government in 2000 to
increase television production funding for a three year period. Now that the benefits of that lift were clearly
identifitiable on screen a permanent improvement was needed if the Government wanted to meet its goal of increasing key
genres of local content on television. He said that current low levels of profitability in the industry meant that it
could not support more local content production unilaterally. In particular, children’s television funding required
attention if the government wanted more programme hours
Last week the Government-funded television production funding agency, NZOA, released its annual survey of local content
on television. NZOA reported an increase in local content levels in prime time but indicated that more was possible if
the funding was available.
The Council says that the key to increased local production, particularly in areas such as drama and children’s
programmes, was increased and targeted funding by the Government through the NZOA process.
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