INDEPENDENT NEWS

Conditions delivering growth and jobs for rural NZ

Published: Thu 18 Nov 1999 07:34 PM
MEDIA RELEASE
FOR IMMEDIATE USE
Thursday 18 November 1999
CONDITIONS DELIVERING GROWTH AND JOBS FOR PROVINCIAL NZ
Waimea Estates Wines are a great example of the success possible when farmers further diversify into niche-market products that can win the world over, Prime Minister Jenny Shipley said tonight.
"This is another story which confirms that economic conditions the National party has put in place are creating growth and jobs for provincial New Zealand.
"These conditions have been hard fought for and New Zealand cannot afford to throw them away. Going backwards now would destroy confidence for investors," she said.
Mrs Shipley officially opened the new Cellar-Door and Cafe at Waimea Estates Wines in Nelson, as they released their 1999 vintages.
"This is another wonderful addition to New Zealand's booming wine industry, which contribute to total New Zealand wine exports of $140 million in August.
"Their recipe is simple but very effective - produce a superior quality product, focus on exporting and invest in marketing. This is giving Waimea the edge in an increasingly competitive market and it's working."
In 1997 Waimea Estates produced 1,000 cases of sauvignon blanc; in 1998 they established a winery and doubled production to 2,000; this year looks set to produce 5,000 cases. By 2006 Waimea will have a potential production of 50,000 cases.
50% of the current vintage will be exported, and by 2002 they aim to increase this to 80%.
"And its creating employment. Waimea Estates has created around 10 full time jobs, including agents based in Auckland and Wellington, plus up to 20 extra seasonal jobs.
"This new complex is kiwi ingenuity at its best, and gives tourists one more reason to visit the Nelson region. It's worked very well in Marlborough, and has great potential in Nelson that will benefit the whole regional economy.
"Today we are celebrating Waimea's entry into the Australia and United States' markets. I feel confident it won't be too long before we're back to celebrate their foray into the French market," said Mrs Shipley.
For two decades Trevor and Robyn Bolitho have been one of Nelson's largest pipfruit orchardists, but in 1993 they made the decision to diversify a large proportion of their land to grapes, establishing Waimea Estates Wines. With just two vintages to their name, their sauvignon blancs and reislings have already won numerous medals and awards.
ENDS
Alastair Thompson
Scoop Publisher
Alastair Thompson is the co-founder of Scoop. He is of Scottish and Irish extraction and from Wellington, New Zealand. Alastair has 24 years experience in the media, at the Dominion, National Business Review, North & South magazine, Straight Furrow newspaper and online since 1997. He is the winner of several journalism awards for business and investigative work.
Contact Alastair Thompson
Website:
Google+:
Mobile:
021707044
Twitter:
Linkedin:
http://www.linkedin.com/in/alastairlthompson
Media Contact:
021707044
Phone:
021707044
Facebook:
Postal Address:
021707044
Email:
Physical Address:
021707044

Next in New Zealand politics

ACT: Regulatory Constitution will improve quality of law
By: ACT New Zealand
Revised offer for teachers and principals
By: New Zealand Government
National supporting primary sector growth
By: New Zealand National Party
On the war purposes of our massive defence spend-up
By: Gordon Campbell
Government supports collective bargaining for film and screen
By: New Zealand Council of Trade Unions
WTF? There’s a giant oil rig on the horizon
By: Greenpeace
Tova O'Brien interviews Act Party leader David Seymour
By: Newshub Nation
New bill will protect freedom of expression
By: ACT New Zealand
ACT launches Freedom to Earn tax plan
By: ACT New Zealand
ACT announces Freedom to Learn education policy
By: ACT New Zealand
National Maori Authority Chair slams David Seymour
By: Maori Council
Proposed 17.5% flat tax would cause economic boom
By: ACT New Zealand
A new offer on the table for secondary teachers
By: PPTA
Primary teachers to vote on a proposed settlement
By: NZEI
National welcomes new offer for teachers
By: New Zealand National Party
View as: DESKTOP | MOBILEWe're in BETA! Send Feedback © Scoop Media