INDEPENDENT NEWS

WINZ in top ten tv ad spenders

Published: Tue 10 Aug 1999 01:33 PM
Labour is demanding to know why Work and Income NZ is in the top rank of corporate spenders on television advertising when it is a public service organisation with no competitors.
The department is ranked fifth in the television ad spend rankings published in the National Business Review on Friday. It is reported to have spent $178,840 in the week to July 24.
Winz also appears, as NZ Income Support, in the rankings published on July 23. It is ranked 11th for the week to July 10, with reported spending of $261,280.
"Winz' extravagance puts the department in the list of New Zealand's 'top products and services' in terms of ad spending," says Labour social welfare spokesperson Steve Maharey. "It's hard to understand why an organisation with no competitors has to spend so much on branding. Beneficiaries have no choice about using Winz' services."
"We know the government budgeted $1.3 million for Winz' 'Api' ad campaign. These rankings make it clear just how extravagant that is. Winz is up there with major corporates like Telecom, Air New Zealand, McDonald's and Mitsubishi in its spending on advertising."
"None of this spending is necessary. The government is wasting money on a vanity campaign for Winz when it could be spent on job creation, supported employment and apprenticeships."
"It's just more evidence that the government and Winz have lost the plot."

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