The Government is looking to make the classification of on-demand video content mandatory to bring it in line with other
media and provide better guidance and protections to families and young people, says Internal Affairs Minister Tracey
Martin.
The Minister made the announcement today at the start of consultation on options for classifying content on Commercial
Video on-Demand (CVoD) services such as Netflix and Lightbox.
“The way in which New Zealanders access entertainment has changed and New Zealand’s classifications system is not
keeping pace,” the Minister said.
“Our children and young people are at risk of harm from this, which is why we are consulting on proposed changes to
quickly fix this problem.”
Research from the Chief Censor’s office shows 76% of New Zealanders are concerned about children and teens’ exposure to
visual media content. 59% of New Zealanders are also worried that the wide range of media platforms makes it easier for
children to access harmful media.
The Minister said that the current classification system was built around traditional platforms such as cinema released
films and broadcast television programmes. The Films, Videos and Publications Classification Act was passed in 1993.
Lightbox began in New Zealand in 2014 and Netflix launched its service here in early 2015. A survey at the end of 2016
showed that nearly two in five households had subscription video on demand in the home
“Many Commercial Video on-Demand services do self-classify content under a voluntary scheme provided by the New Zealand
Media Council,” Mrs Martin said.
“However, these classifications are not always consistent with New Zealand’s official classification regime and some
CVoD providers choose not to participate in this voluntary scheme.
“This inconsistency means it can be confusing for parents trying to pick something for their kids to watch or that helps
young people make informed choices. We want to make sure New Zealand has a system in place that is recognisable and
understood by viewers.”
The Minister said that the reaction to the show ‘13 Reasons Why’ was an example of this issue and the public concern
around it that a new, standardised classifications system would address.
“As with many services and media that have developed from the internet, this issue of classification is one that many
countries are looking at and the Censor has told me that there is international interest in what we are doing,” the
Minister said. “Our work will also be informed by the steps being taken in Australia and the United Kingdom.”
The Chief Censor has started exploring self-classification options and tools with industry. This would allow content
providers to gain official New Zealand classifications without a lengthy submission process.
Self-classification is one of the proposed options in the consultation document. Consultation closes on 26 May and the
document is available and submissions can be made at: