Rt Hon Jacinda Ardern
Hon Grant Robertson
Minister for Sport and Recreation
11 October 2018 MEDIA STATEMENT
Government launches Strategy for Women and Girls in Sport and Active Recreation
Prime Minister Jacinda Ardern and Sport and Recreation Minister Grant Robertson have launched a new strategy that
champions equality for New Zealand women and girls in sport and active recreation.
The new strategy, launched on the United Nations Day of the Girl, delivers on the Government’s top sports priorities of
increasing support for women athletes and improving the rates and quality of participation for women in sport.
“Our new strategy for Women and Girls in Sport and Active Recreation seeks to tackle and overcome the clear inequalities
for women and girls when it comes to participation, leadership and visibility within sport and active recreation in New
Zealand,” Jacinda Ardern said.
“Girls and women are 50 percent of our population, and it’s not good enough that they continue to be underrepresented in
leadership, face more barriers to participating, and are far less valued and visible in sport and active recreation.
This strategy seeks to even the playing field.
“Showcasing our inspiring women sporting heroes will help drive women and girls participation. Achieving pay equity for
our top female athletes and a new journalism prize for coverage of women’s sport will help to raise the profile of our
top women athletes.
“I am pleased we have a strategy to grow female representation in governance, and that the Government is role modelling
change through ensuring Sport NZ and High Performance Sport NZ have equal numbers of men and women on their governance
boards. I encourage all national sports organisations to look at how they can increase the numbers of women in
leadership and governance roles.”
Minister Robertson said it was an honour to announce both the Government’s strategy and the commitments and investment
being made towards delivering on this through Sport NZ.
“Through Sport NZ the Government will invest at least $10m over the next three years on initiatives in the strategy.
These include an integrated marketing campaign and contestable activation fund, together with increased efforts to grow
female leadership, coaching and governance,” Grant Robertson said.
“A change this big – this important – will take collective effort. The focus is on three priority areas: leadership,
participation, and value and visibility. It is grounded in a clear set of measures of success in each area.
“Delivery of the strategy will be in partnership with the community. Sport NZ will lead from the front in mobilising and
giving momentum to that collective action. We want all organisations in the sport and recreation sector to consider how
they can work through the strategy to help create equality for women and girls.”
The Sport NZ initiatives included among its commitments include:
o An integrated marketing campaign to increase participation, visibility and value
o A contestable activation fund to seek and enable fresh ideas and approaches for getting more women and girls
o Increased efforts to grow female leadership, coaching and governance.
o Role modelling change within Sport NZ and High Performance Sport NZ, both of whom now have gender equity on their
o Supporting partners to make their own organisational change, and more broadly drive initiatives to support women and
girls realising their leadership ambitions.
o Developing a Champions for Change programme with key sector leaders. These will be powerful advocates for our
critically important movement.
o Publishing a media audit and developing a social media index to track progress in raising the visibility of
sportswomen through traditional media and sector social media channels.
Continuing to provide support for the International Working Group on Women in Sport, the secretariat for which now
resides in New Zealand through until the next global IWG World Conference that will be held in Auckland in 2022.
o Using nine key metrics to measure and report against the three priority areas of leadership, participation, and value
- For more information on how you can contribute to the Strategy for Women and Girls in Sport and Active Recreation,