Sue Bradford
Government Spokesperson for Buy Kiwi Made
11 December 2007 Media Statement
Choosing kiwi made food just got easier
Buy Kiwi Made's government spokesperson Sue Bradford is delighted Foodstuffs is joining the Buy New Zealand Made
campaign.
The campaign's highly recognisable kiwi in a triangle brand will soon be visible in Four Squares, PAK'nSAVEs and New
World supermarkets around the country.
"Foodstuffs is one of the biggest companies to support the Buy New Zealand Made campaign. Its membership sends a signal
that Buy Kiwi Made is a concept that is here to stay, for producers, retailers and consumers. Buy Kiwi Made offers New
Zealanders a real choice of high quality locally made products that grow their community and economy. It's good for our
workers, our businesses and our communities."
"Food is one of the sectors where New Zealanders most want to be able to choose New Zealand made and New Zealand grown
and yet currently it is one of the hardest sectors to identify New Zealand products because there is so little accurate
labelling. I applaud Food Stuffs' and Buy New Zealand Made Ltd's commitment empowering New Zealanders to make informed
choices about what they are eating."
ENDS