Katherine Rich MP
National Party Economic Development Spokeswoman
10 October 2006
Govt plans yet another marketing campaign
Trevor Mallard should front up and reveal the details of his 'NZ Inc' marketing campaign for Kiwi firms which make
their products overseas, says National Party Economic Development spokeswoman Katherine Rich.
The Government's spokeswoman for Buy NZ Made, Green MP Sue Bradford, let slip in news reports today that the Government
is planning a broader 'NZ Inc' marketing campaign to cover firms that make their products overseas.
"It sounds a lot like a bolt-on ad campaign to the Buy New Zealand project agreed between Helen Clark and the Greens
after the last election," says Mrs Rich.
"It is no surprise negotiations failed. Labour's idea that you could argue that something made in China could be
included in a Buy NZ Made campaign was just plain bizarre.
"Helen Clark has made it clear in public statements that she wanted Kiwi companies that don't manufacture in New Zealand
to be included in the Buy NZ campaign.
"She was rolled by the Greens and so now the taxpayer has to front up with yet more money for another marketing campaign
that is more about Helen Clark saving face than common sense.
"Given the public's obvious suspicion about taxpayer-funded advertising, Trevor Mallard must now explain how much this
new campaign will cost, when it will start, and detail precisely what it hopes to achieve."