3 September, 2004
Clarification of relationship between Annette King and Willie Munchright
The Healthy Eating Campaign, with Willie Munchright as its centrepiece, is being promoted by the food industry as a key
plank in its Industry Accord at the launch of the New Zealand Food Industry Accord.
"Mrs King assured me she had no prior knowledge of the cartoon selected as the centrepiece of the campaign and I accept
her assurances," said Green MP Sue Kedgley.
The Greens stand by their belief that the use of a McDonald's marketing icon as part of a healthy eating campaign
associated with the Food Industry Accord, launched by Annette King last night, is inappropriate.
ENDS