INDEPENDENT NEWS

Maori TV Should Come Clean On Audience Share

Published: Tue 31 Aug 2004 06:10 PM
Murray McCully
East Coast Bays MP
31 August 2004
Maori TV should come clean on audience share
"The Maori Television Service is behaving like an organisation with something to hide - releasing once again inadequate figures relating to its audience share," says National Party East Coast Bays MP Murray McCully.
"In releasing new 'cumulative figures' today, the service is continuing to overstate the size of its real audience.
"I challenge Maori Television to release its real ratings, calculated using the same formula that our other leading broadcasters use. MTS has those ratings but it refuses to release them.
"The public can only be suspicious about why MTS guards those figures so jealously.
"Cumulative audience numbers represent the number of people who may have tuned in, if only for a few seconds, while channel surfing.
"And in a further insult to the intelligence of the New Zealand public, the 'new' MTS statistics include viewers watching via the Sky digital platform for the first time.
"Given those factors, it's hardly surprising the numbers are up.
"MTS is doing the public of New Zealand - its shareholders - a profound disservice by continuing to misrepresent its ratings," says Mr McCully.
Ends

Next in New Zealand politics

New Year Honours List 2018
By: New Zealand Government
National Party launches bid to save highway projects
By: New Zealand National Party
Medicinal cannabis to ease suffering
By: New Zealand Government
CPAG report: The further fraying of the welfare safety net
By: CPAG
Government mourns the passing of Jim Anderton
By: New Zealand Government
Green Party mourns passing of Jim Anderton
By: Green Party
National expresses condolences at passing of Jim Anderton
By: New Zealand National Party
NZ First expresses condolences over death of Jim Anderton
By: New Zealand First Party
CTU mourns Jim Anderton
By: New Zealand Council of Trade Unions
Prime Minister congratulates Honours recipients
By: New Zealand Government
Petition launched to ensure Auckland to Whangarei route
By: New Zealand National Party
Petition launched to support East-West Link
By: New Zealand National Party
Napier to Hastings Expressway at risk
By: New Zealand National Party
Waimak MP backs petition to save motorway project
By: New Zealand National Party
View as: DESKTOP | MOBILEWe're in BETA! Send Feedback © Scoop Media