25 May 2004
Government continues to invest in quality tourism
Government has taken another significant step in ensuring a high quality tourism sector for New Zealand.
Tourism Minister Mark Burton today announced $500,000 in further development funding for Qualmark, New Zealand’s branded
quality assurance system, as well as the launch of a new ‘Exclusive’ category, focused on high-end accommodation.
Speaking at the Tourism Rendezvous New Zealand trade show, Mark Burton acknowledged the ongoing value of Qualmark to New
Zealand’s reputation overseas.
“Tourism is an economic powerhouse that has experienced unprecedented growth over the past few years. It is, by any
measure, one of New Zealand’s premiere industries, accounting for nine per cent of GDP, and one in 11 jobs. With just
over two million international arrivals in 2003, and this figure set to hit 3 million by 2009, it is without a doubt one
of New Zealand’s most exciting and valuable industries.
“But we cannot afford to rest on our laurels or become complacent. We must continue to make sure that our guests’
experiences live up to our image overseas. Qualmark, our world leading quality assurance system, is an ideal way to
ensure excellence across the sector.
“Today, as a further demonstration of the Labour-led government’s commitment to quality tourism, I am announcing an
additional $500,000 of development funding for Qualmark over the next two years. Qualmark has expanded well beyond its
original brief of accommodation assessment, and now includes adventure activities, cultural and nature experiences,
rental car companies, bus and coach operators, museums, tours, retail, cafes, and more.
“Qualmark’s new ‘Exclusive’ accommodation category is designed for upmarket, intimate, highly individual establishments
that offer the finest of locations, facilities, activities and services. Introduction of this category is a clear
illustration of New Zealand’s increasing focus on attracting high-yield, sophisticated guests.
“1200 tourism businesses are either Qualmark licensed or in the process of being licensed. This is an outstanding
achievement, demonstrating the high level of commitment by New Zealand’s tourism sector to deliver world-class visitor
experiences.
“It’s a matter of real satisfaction for me that this government continues to work in partnership with the industry to
support the development of quality tourism across New Zealand,” said Mark Burton.
ENDS