1 August 2003 Media Statement
Maharey commends commitment to strengthen liquor advertising code
Broadcasting Minister Steve Maharey is commending the advertising industry for agreeing to tighten alcohol television
and radio advertising rules.
The report of the Review Panel on Liquor Advertising on Radio and Television was released this afternoon. It recommends
tightening and clarifying the Code for Advertising of Liquor and the introduction of a new principal of social
responsibility which the Advertising Standards Complaints Appeal Board can use when dealing with advertisements which
appeal to young people.
The advertising industry was granted self-regulation and the right to advertise alcohol on television and radio in 1992
and agreed to institute impartial regular reviews to gauge the social impact of liquor advertising and report findings
to the Minister of Broadcasting.
Steve Maharey said he welcomed advertisers unanimous commitment to behave responsibly with liquor advertising.
“Parliament has indicated that it wants advertisers to act very carefully around liquor advertising. The industry has
acted very responsibly in reaching these decisions despite the position of many members who felt there were significant
grounds for liberalisation in a number of areas.
“In particular I welcome the new principal of social responsibility which is being introduced to guide advertising
directed at young people. This is an issue that has concerned a large number of New Zealanders.
“The aim of alcohol advertising should be to encourage moderate use, not to encourage abuse. It’s clear the advertising
industry has taken this message firmly on board,” Steve Maharey said.
ENDS