Australia's travel leaders treated to a taste of Middle Earth
Minister of Tourism Mark Burton is headed to Sydney today to launch a series of special screenings of The Lord of the
Rings: The Two Towers, organised by Tourism New Zealand for several hundred prominent members of the Australian tourism
sector.
"This is an ideal way to start the year, said Mark Burton. "Australia has always been our number one market for
international visitors. What better way to kick off 2003 than by showcasing New Zealand's stunning environments and
creative genius to our partners in the Australian travel industry?"
Joining the Minister will be George Hickton, Chief Executive of Tourism New Zealand. The two will also meet with a group
of representatives from major airlines, retail buying groups and travel wholesalers.
Mark Burton stressed the importance of marketing New Zealand directly to Australia's travel leaders.
"New Zealand has been Australia's favourite international destination for more than 20 years. However, New Zealand is
also an evolving and changing destination for Australians.
"We're no longer just a traditional long-haul destination. Today, New Zealand offers Australians huge diversity for
shorter breaks. Breathtaking scenery, fine food and wine, boutique luxury lodges, adventure tourism, wildlife, skiing,
and unique cultural events are all waiting less than three hours from the eastern seaboard of Australia.
"It is vital to reinforce to the industry just what an extraordinary destination New Zealand is. Events like this
special screening are perfect for doing just that."
Screenings of the film will also be held for industry leaders in Melbourne and Brisbane.