Hon Phil Goff
Minister of Justice
Media Statement
30 September 2002
Liquor industry told to comply with minimum drinking age law
Justice Minister Phil Goff said today’s meeting with liquor industry heads re-emphasised Government and public concern
over the sale of alcohol to under-18-year-olds.
Mr Goff, along with Police Minister George Hawkins and associate Health Minister Damien O’Connor met with
representatives of major supermarkets, grocery stores, liquor outlets and other industry heads.
“The purpose of the meeting was to draw the industry’s attention to the high level of non-compliance by their members
with sale of liquor laws.
“The ‘pseudo patron’ exercise conducted by the Alcohol and Public Health Unit earlier this year showed 18-year-olds were
able to purchase alcohol from 80 percent of grocery outlets, 59 percent of bottle shops and 53 percent of supermarkets
without being asked for proof of age.
“In police sting operations carried out over the year to September, 42 percent of underage volunteers were successful
purchasing alcohol.
“The Government said that the clear message from those statistics was that the retail industry must do more to ensure
their members comply with the law.
“For those who fail to do so, responsibility lies with the police and courts to ensure the law is upheld.
“Enforcement proceedings lodged by Police and District Licensing Agency Inspectors more than doubled in the year to 30
June 2002. The Police have also reported to me that a new series of sting operations are being planned to address sale
of alcohol to minors. The Courts have the power to impose deterrent penalties, including the suspension and cancellation
of liquor licences.
“Sale to underage purchasers is only part of the problem. Youth drinking attitudes and supply of alcohol to underage
youths by parents and friends are also major factors. However, the industry must get its act together to stop retailers
breaching minimum age restrictions relating to the sale of liquor. I welcome the undertaking from the industry that it
will cooperate to achieve that,” Mr Goff said.
ENDS
NB Representatives of the Liquor Industry who attended todays meeting at Parliament were Barry Hellberg (Retail
Merchants Association of New Zealand), Mark Brosnan (Progressive Enterprises Ltd), Melissa Hood (Foodstuffs New
Zealand), Tony Carter (Foodstuffs New Zealand), Bruce Robertson (Hospitality Association of New Zealand), Marrian Leca
(Hospitality Association of New Zealand), Nadine Mehlhopt (Grandslam), Chris Simkims (The Mill), Mike Schwed (Cellar
Select), Brett Wilson (Liquorland), Jackie Russel-Green (The Grocery Retailers Association), Nicki Stewart (Beer, Wines & Spirits Council).
Appendix to Liquor Industy meeting media statement
Pseudo patron study
(June 2002, West Auckland)
(Young looking 18 year old purchasers)
Conducted by Alcohol and Public Health Research (now Social and Health outcomes Research and Evaluation)
200 visits – 121 successful purchases (61%)
Breakdown by off-licence type:
Grocery stores – 80% successful purchase
Bottle shops - 59%
Supermarkets - 53%
Breakdown by suburb:
Papakura – 91% successful purchase
Manukau – 77%
Rodney – 67%
Franklin – 65%
Auckland – 57%
Waitakere – 40%
North Shore – 39%
Controlled purchase operation conducted by Police
(October 2001 – September 2002)
(Underage volunteers who attempt to purchase alcohol using an EFTPOS account devoid of funds, under the supervision of a
plain clothed police officer.)
109 visits – 46 successful purchases (42%)
Breakdown (by area):
Christchurch: 64 visits – 20 successful purchases(31%)
Auckland: 25 visits – 14 (56%)
Rotorua: 11 visits – 9l (82%)
Wanganui: 9 visits – 5 (56%)