7 NOVEMBER 2001
Media Statement
Govt to secure spin-offs from Lord of the Rings and America’s Cup regatta with $9 million funding package
Prime Minister Helen Clark announced today that the government will allocate up to $9 million in additional funding over
the next two years on a range of projects aimed at capitalising on the forthcoming release of the Lord of the Rings
trilogy and the staging of the next America’s Cup regatta.
Speaking at Weta Workshop in Wellington this morning, Helen Clark outlined various initiatives which will maximise the
spin-offs from the Lord of the Rings trilogy.
“In the first phase of these initiatives, focused on the premieres of the first film in the trilogy, The Fellowship of
the Ring, $475,000 has been allocated by the Government. In total, the government and its agencies will be committing up
to $4.5 million on further Lord of the Rings-related projects over the next two years.
“With all three of the trilogy’s films shot at a range of locations throughout New Zealand, Lord of the Rings presents a
unique opportunity to showcase our country to the world. There are significant and ongoing spin-offs for the tourism,
computer software, film-making, wine and food, and dozens of other local industries.
“Details on the second round of funding, totalling $1.215 million, will be announced in the near future. A significant
initiative involving Te Papa is being considered.
“The funding I have announced today is over and above funding already earmarked by a number of government agencies to
Lord of the Rings spin-offs. Tourism New Zealand has committed $1.64 million from the current financial year, and Trade
New Zealand $155,000.
“In total, some $7 million has been allocated by government agencies in the current financial year on America’s Cup
defence and Lord of the Rings spin-offs.
“Today’s announcement is all about ensuring that this potential is realised, to the benefit of all New Zealanders.
“In the first round of funding, worth $475,000, six projects have been approved. Five of these will be co-ordinated by
Trade New Zealand, and one by Industry New Zealand. They include:
- activities associated with the four main premieres of Lord of the Rings, in London, New York, Los Angeles and
Wellington, and later first nights in Japan, Italy and Canada. These occasions will promote New Zealand as being the
location for LOTR filming and post-production, and will offer New Zealand food and beverage;
- New Zealand supplements will be placed in the leading film trade magazines Variety, Hollywood Reporter and Screen
International;
- Overseas journalists will be hosted in New Zealand at the time of the film premieres and next year;
- Additional printing runs of maps identifying New Zealand as Home of Middle Earth, and manufacture of a unique set of
distinctly New Zealand gift items which incorporate the LOTR theme. It is part of film industry tradition and custom for
such gifts to be given in association with premieres;
- An Industry New Zealand-sponsored communications programme with local firms which are suppliers to, or could benefit
from, the attention New Zealand is likely to receive following the release of the trilogy’s first film on 10 December.
“As the Lord of the Rings saga unfolds, captivating audiences throughout the world, the government will maintain the
momentum generated by these and other initiatives.
“The ad hoc committee will assess proposals for funding against a range of criteria. For example, each event and
activity must showcase the best of New Zealand and have benefit for our country. There must also be a clear linkage
between the activity and New Zealand and the defence of the America’s Cup and/or the Lord of the Rings trilogy.
“The government is determined that the enormous opportunities offered by the epic Lord of the Rings project, along with
New Zealand’s second defence of the America’s Cup, are not lost,” Helen Clark said.
ENDS
See also…
Lord of the Rings – Maximising the spinoffs - TABLE
Activity
Elements
Funding
Premieres - activities/
events
Lead agency – investment NZ
Premieres – London, New York, Los Angeles, Wellington – plus a range of premieres in key territories
Monies will be expended on and in association with these events. This will include a small gift item that will be used
as a promotional tool – to promote New Zealand as being the location for LOTR production and postproduction New Zealand
food and beverage products .
High profile premieres in key centres for up to 1,500 to 2,000 people including film producers, studios and worldwide
media.
Additional events planned in key film markets with Trade NZ, MFAT and Tourism NZ working closely together, and will be
used to invite key contacts in trade, tourism and the film production sectors.
$100,000
$100,000
Trade magazine advertising
Lead agency – Investment NZ
Insert New Zealand supplement in the leading film trade magazine, Variety, to coincide with the launch of Part One of
LOTR. This supplement would highlight New Zealand as a production centre for film.
This supplement will be formulated to promote the New Zealand industry in what we see as the most effective way which
will influence key industry personnel
Additional advertising would be undertaken in the other two key film trade magazines – Hollywood Reporter and Screen
International, both key industry publications
$105,000
Visiting Media
Lead Agencies – Investment NZ and Tourism NZ
To bring a range of journalists into New Zealand at the time of the premieres and in the New Year. Special emphasis on
film trade magazines (Variety, Screen International, Hollywood Reporter), as well as general business, travel and hi
technology magazines.
$50,000
VIP gift Items
Lead agency – Investment NZ
To create a unique New Zealand set of gift items which incorporates the LOTR theme and makes a distinct New Zealand
connection with the films. The gifts are likely to be unique – consideration being given to use the models of the
various characters of the film as produced by WETA Workshop. It is film industry custom and tradition to give such items
to key clients to associate a movie with a key activity.
To be used for VIPs and Ministers as a basis for creating a solid link between NZ and the film
$70,000
LOTR Maps
Lead agency – Film NZ
Additional runs of the New Zealand – Home of Middle Earth maps that have and will be used at key events overseas and
have already been in considerable demand, particularly by the news media.
$20,000
Business communications programme
Lead agency
Industry NZ An Industry New Zealand communications programme targeting a range of industry groups and sectors to
take advantage of the heightened attention of New Zealand.
$30,000