Foreign Boycotts Over Iraq War
A Factor In U.S. Economic Downturn
One of the many contributing factors driving the U.S. economy's sharp downturn is the anger of foreign consumers
boycotting American brands over the Iraq war.
It's not just many of the 1.5 billion Muslim consumers, either, that have quit buying Made in America. It's people from
France to Brazil to Canada to India, and it is a trend that began even before Bush invaded Iraq—remember those angry
millions the world over that took to the streets urging him not to start it?
When foreigners, who once valued American craftsmanship, stop buying U.S. products, it's got to worsen the balance of
trade. And that can translate into layoffs, into closed factories, into reduced consumer spending. The Census Bureau is
reporting the trade deficit in goods and services was a whopping $63 billion in October--- and that's a factor in the
current meltdown.
Last July Reuters reported foreigners still have "a ferocious appetite for American goods and services" and noted U.S.
multinationals were posting record earnings. Those profits might have been better, though, if not for the anti-war mood.
Lester Brown of the Earth Policy Institute noted as early as Oct., 2004, that Pew Global Attitude Project polls showed
"the war in Iraq has undermined America's credibility abroad" and "Anti-American sentiment is spreading around the
world."
A Pew follow-up poll last June, "documented wide anti-American sentiment since the survey was launched in 2002 and found
those attitudes deepening this year," Reuters reported. "The United States' favorable ratings declined in 26 of 33
countries for which a comparison was available, with negative views particularly strong in the Middle East." Reuters
quoted Joseph Quinlan, chief market strategist at Bank of America Corp. saying: "Anti-Americanism has rarely been as
prevalent and widespread as in the past five years. These circumstances have led many, ourselves included, to worry
about a possible boycott or backlash against U.S. goods and services."
That "possible boycott" actually got underway even before the first U.S. bomb fell on Iraq on March 18, 2003. As BBC
reported from Thiruvananthapuram, India, earlier that month, social activists planned to boycott in "a last bid to
prevent the unjust aggression on millions of innocent people." And in Brazil, federal deputy Chico Alencar said if the
U.S. made a unilateral attack on Iraq "we will boycott."
Once Bush invaded, a rash of anti-U.S. product protests broke out that covered the globe:
# Protesters staged a die-in at a display of Coca-Cola products in Anglet, France.
# Ten restaurants in Hamburg, Germany, banned Cokes, Marloboro cigarettes, and American Express cards, USA Today
reported.
# Leo Burnett ad agency poll of the Asia-Pacific region found one in four have avoided buying American brands.
# Right after the attack, members of the Indian Parliament "immediately demanded a countrywide boycott of American
goods, particularly ubiquitous American brands like Coca-Cola, Pepsi and McDonald's, as well as British-owned Lever
soap…and in several Pakistani cities…religious groups issued regular boycott calls," The Nation magazine reported.
# On March 25th, 2003, Reuters reported "Consumer fury seems to be on the rise. Demonstrators in Paris smashed windows
of a McDonald's restaurant last week, forcing police in riot gear to move in to protect staff and customers… The
attackers sprayed obscenities and 'boycott' on the windows."
# By December, 2004, Jim Lobe could write on AntiWar.Com, a survey by Seattle-based Global Market Insite found "brands
closely identified with the U.S., such as Marlboro cigarettes, American Online, McDonald's, American Airlines, and
Exxon-Mobil, are particularly at risk." And 20 percent of respondents in Europe and Canada said they consciously avoided
buying U.S. products as a protest against those policies.
# And About.com: advertising, a part of The New York Times company, reported, "Fliers are being circulated in places
like Egypt, Bahrain, Oman, Qatar, Saudi Arabia, Tunisia, Morocco and Algeria, all calling for a full ban on anything
U.S.-related." In Ecuador, a protester burned a Ronald McDonald figurine and in Korea a demonstrator wearing a George
Bush mask and armed with a gun climbed McDonald's golden arches.
At Harvard, international marketing authority John Quelch said, "Never before have global concerns about American
foreign policy so threatened to change consumer behavior." He added, according to an article in the July 17th, 2003,
British Independent, "We are not speaking here of the frivolous grandstanding associated with temporary boycotts by a
student minority. We are witnessing the emergence of a consumer lifestyle with broad international appeal that is
grounded in a rejection of American capitalism, American foreign policy and Brand America."
When will those in the executive suites recognize that, apart from the firms pigging out at the Pentagon trough, making
a stupid war of aggression is bad for the rest of Corporate America, not only for humans?
*************
(Sherwood Ross is a Miami, Florida-based journalist who covers political, military and economic topics. He has worked
for several wire services and major dailies. Reach him at sherwoodr1@yahoo.com)