Does ES&S Really Want To Sell Automark Machines?

Published: Wed 25 May 2005 12:00 AM
Does ES Really Want To Sell The Automark Machines?
By John Gideon
Elections Systems and Software (ES) has a marketing agreement with AutoMARK Technical Services (ATS) to be the sole purveyor of the AutoMARK voting machine. ATS can market the system, but pricing and contracts are all handled by ES In March of 2004, when ES announced the agreement, Aldo Tesi, ES president and CEO said, "we recognize the incredible responsibility we have in supporting the democratic process and ensuring it is open and accessible to all voters."[1]
A few months later, when ES representative Mike Devereaux praised the AutoMARK over touch screens, it appeared that ES had partnered with ATS in order to take advantage of the growing demand for paper ballots.[2] The company's subsequent business decisions seem to say otherwise.
ATS describes their AutoMARK voting system as “a ballot marking system designed to provide privacy and accessibility to voters who are blind, vision-impaired, or have a disability or condition that would make it difficult or impossible to mark a ballot in the usual way. In addition, it provides language assistance to voters who are more comfortable speaking an alternative language or who have reading difficulties. The AutoMark voter assist terminal has been developed with input from election authorities and disability organizations, and meets all of the requirements of “The Help America Vote Act of 2002.”” The system marks a ballot that is inserted into the machine. That ballot is then either read by a precinct based optical scan machine or is put into a ballot box and read, later, by a central count optical scan machine; or by hand.
In February of 2005, Bo Lipari of New York Verified Voting asked ATS to bring a complete voting system (AutoMARK touch screen and an ES precinct based optical scan machine) to New York so the state legislators could look at the system in an informal setting and see how it operates. ATS brought the system and set it up for the legislators in Albany.
Unfortunately, a lobbyist for ES happened to walk by the demonstration and almost immediately told the ATS representatives to remove the equipment. According to a source close to the issue, a protracted discussion between ES representatives and ATS ensued in which ES refused to allow the system to be shown. Finally a compromise was reached. ATS was allowed to show the AutoMARK in New York State but without any optical scan machine to complete the system.
Following this incident one state assemblywoman, Sandra R. Galef, (D,I,WF-Ossining, NY), was interviewed by The Legislative Gazette, which reported,
“Galef believes that corporate interests were fueling previous support for DRE machines. Lobbyists and the president of ES, a voting machine manufacturer, told her that New York State was a touch-screen machine state. She responded by saying, “When was that decision made? We’ve [Legislature] never voted on it, New York doesn’t have a voting system yet.”[3]
The New York Daily News also reported this story;
“All the major companies offer both types of equipment” (optical scan and DRE), “and they deny promoting one technology over another. But they mysteriously avoid making the cheaper equipment available for inspection. At the Capitol recently, a lobbyist managed to shut down a demonstration of optical scanning by getting his client to pull its machine from the display.
“Assemblywoman Sandra Galef of Westchester called the company to object and was told that New York is "a touch-screen state."
“"I said, 'We are?'" Galef recalled. "I'm a legislator. I don't think I've voted on anything."
“"Why are the vendors deciding what type of state New York State should be?" asks Bo Lipari of Ithaca, a retired software engineer who founded New Yorkers for Verified Voting. "We ought to be able to look at all our alternatives and make a rational choice."”[4]
Why would ES not want to sell the system that everyone has been waiting for? Why would they not want to provide the state of New York with a choice of voting systems? Is this evidence that ES is trying to control the market and make decisions for its customers?
A source has told this reporter that ES sales representatives are being paid a much higher commission rate for selling their DRE system than they are for the AutoMARK system. ES is clearly controlling the marketing of their systems by offering a far less lucrative reward for selling ATS systems than for products produced by ES Is this more evidence that ES is attempting to keep the sales of the AutoMARK system to a minimum?
On May 6, 2005 the AutoMARK voting system completed the last testing with an Independent Test Authority enabling the system to be qualified to the federal standards within days. This opens the doors to all of the states that require federal qualification before a voting system can be certified and sold in the state. This success should have been big news for AutoMARK and for their partner in sales, ES
I called AutoMARK to ask if they were going to be sending out a Press Release to announce their successful ITA testing. I was told that a press release would be sent out the following Monday. On Monday I searched the wires and found no Press Release. I then called AutoMARK and asked about the promised release. I was told that ES wanted to review the release before it was sent out. In fact, as I found out a few days later, a release was written by ES but it only appeared on their website ­ not in the news. AutoMARK also issued a Press Release but it, too, went only on their website. Nothing was sent to the business-wires as normally happens with corporate news. Essentially, ES controlled the news and kept this announcement as secret as they could. Is this even more evidence that ES is attempting to keep the sales of the AutoMARK system to a minimum?
There is no doubt that many elections officials and voters have been looking forward to the qualification of the AutoMARK voting system. South Dakota didn’t wait for federal qualification. They bought AutoMARK's system for $5,400 per machine, according to a state election official.
Bowie County, Texas was quoted an average price of $5,500 for only 36 of the machines.[5] A Texarkana newspaper reported that the cost per machine to them was $5,400.[6] These seem to be fair prices though sources say $4950.00 was quoted in many locations last year.
“Myth Breakers: Facts About Electronic Elections” provides the following information, collected before the ATS and ES agreement: “According to AutoMARK Technical Systems (formerly Vogue Elections Systems), which manufactures a ballot-marking device, the cost for the device would be comparable to the cost of a DRE with a printer attached.”[7]
Why then did ES, quote a price of $6,500 per machine to Cook County, Illinois, a potential customer with 2650 precincts? Is there any better way to minimize the sales of a product than by inflating the price quoted to its largest customers?
Refusing to demo its product to the largest market in the United States, reducing the commission paid to salespeople who sell the product, minimizing publicity about the product's successes, increasing the product price as the size of the contract increases ­ are these marketing techniques designed to take advantage of a business bonanza or are they evidence that ES is trying to decide where and whether Americans will be voting on paper?
[1] New Ballot Marking Device from ES, AutoMARK Makes Optical Scan Voting Accessible to Voters with Disabilities; Breakthrough Technology Increases Participation in Democratic Process. March 31, 2004 ES Press Release. Archived at
[2] Election commission hears last pitch on vote machines. Benton Courier. June 25, 2004. By Richard Duke, Courier Staff.
[3] “Optical vote scan machines cheaper, more accurate, group says”, By JARRETT CARROLL, The Legislative Gazette, April 20, 2005
[4] “Put polling machines to a vote”, New York Daily News, March 09, 2005
[5] By GREG BISCHOF Texarkana Gazette April 26, 2005
[6] By BARRY HALVORSON Victoria Advocate April 28, 2005
[7] “Myth Breakers: Facts About Electronic Elections”, by Ellen Theisen VotersUnite.Org, pg. 52
John Gideon
Information Manager and
VotersUnite! is a national non-partisan organization dedicated to fair and accurate elections. It focuses on distributing well-researched information to elections officials, elected officials, the media, and the public; as well as providing activists with information they need to work toward transparent elections in their communities.

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