NZCCP endorses the Ministry of Health’s National Depression Initiative
The NZ College of Clinical Psychologists (NZCCP) endorses the Ministry of Health’s National Depression Initiative’s
(NDI) emphasis on destigmatisation and the promotion of evidence based treatments for depression.
Due to the work of NZCCP Patron and the face of depression.org.nz
, Sir John Kirwan, in collaboration with FCB New Zealand, the Ministry of Health and the Health Promotion Agency the
National Depression Initiative has been highly successful, recently winning two major advertising awards at the
Institute of Practitioners in Advertising (IPA) Effectiveness awards in London.
Sir John presents ‘The Journal’, an online self-help tool designed to help people through a six-week programme which won
a gold award at the IPA awards.
Sir John’s advocacy work in mental health has focused on destigmatisation and encouraging help seeking. With regard to
the latter he is a strong advocate of using psychological therapies and strategies in treatment and relapse prevention.
He has written extensively about this in his autobiography “All Blacks don’t cry” and the newly released “Stand by me”,
a book co-written with College members Elliot Bell and Kirsty Louden-Bell to help parents of teens experiencing
depression and anxiety.
One in six New Zealanders will experience serious depression, at some time in their life, and the NZCCP, a professional
association of clinical psychologists, with a membership of nearly 900, supports the National Depression Initiative
which intends to reduce the impact of depression on the lives of New Zealanders, by encouraging early recognition,
appropriate treatment, and recovery.