2010: Protect Children From Sexualisation/ Abuse

Protect Children From Sexualisation And Abuse – Priority 2010

WORK STILL TO BE DONE TO GIVE PARENTS CERTAINTY ON SMACKING LAW...

Family First NZ has released its annual list of the top family issues to be tackled, and heading the list for 2010 is the protection of children from ‘corporate pedophilia’ and reducing the ‘raunch culture’ which is harming the self-esteem, body image and academic performance of young people – especially young girls.

“The recent marketing of sexualised shirts by Cotton On Kids to be worn by babies, the provocative Little Losers line targeted at young teenagers by clothing store Jay Jays, sexually charged billboard advertising in public places, and graphic sexual music videos, dolls, and tween magazines and websites which encourage young people to look older and act older are examples of marketers crossing the line of what is acceptable and appropriate for our communities and for the protection of our children,” says Bob McCoskrie, National Director of Family First NZ.

“A premature interest in a sexy appearance, an obsession about body image as a teenager, and an undermining of the social prohibition against seeing children as sexual objects and sexually attractive, are all huge warning flags that profits are currently more important than protecting the wellbeing of our children.”

Also in the list is a call to establish a Royal Commission of Enquiry into the real causes of child abuse, and a number of measures to recognise and respect the role of parents, including parental notification laws and amending the anti-smacking law to give parents certainty under the law.

The list calls for the urgent establishment of an independent CYF Complaints Authority, and amending the prostitution law to protect communities and families from street prostitution and residential brothels.

“There is still huge work to be done on reducing our child abuse rates, but also making sure that CYF and other statutory agencies don’t overstep their levels of intervention. The government is also hoping that the smacking debate will disappear, but while parents are trying to raise law abiding productive members of society, the debate will not be going away. It will become an election issue if the government doesn’t act to amend this law.”

“The current government is attempting to stay clear of anything that might suggest social engineering,” says Mr McCoskrie.

“But there are a number of social issues which this government must tackle if they wish to be respected by parents trying to raise children in an increasingly difficult culture which undermines their efforts.”

ENDS

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