One for the Girls: Innovative Health initiative is launched in Auckland
OneForTheGirls is a health initiative supported by the Auckland District Health Board to talk with teenage girls about
the benefits of receiving the HPV (human papillomavirus) immunisation.
Launching on September 1, the OneForTheGirls website (www.oneforthegirls.org.nz) will offer girls a forum to discuss and
discover important information surrounding cervical cancer and the HPV vaccine in a youth friendly environment.
The HPV Vaccination Programme, which aims to reduce HPV infection and the number of women in New Zealand who
subsequently develop cervical cancer, is now available nationally for free for girls aged 17-18 from their primary
healthcare provider. It is estimated that 4 in 5 people are exposed to the HPV virus in their lifetime.
Dr Nikki Turner, Director of the NZ Immunisation Advisory Centre says, “It’s expected that with a successful
immunisation programme, the incidence of HPV that leads to cervical cancer will decrease. Every year this may save 60
women from dying of cervical cancer. It is vital we provide accurate information so people can make an informed
decision.”
The OneForTheGirls campaign recognises the role technology plays in the way teenage girls communicate today. The
innovative use of Facebook and Bebo applications is allowing the ADHB to talk with the girls in their own space.
As part of their commitment to this programme, the ADHB enlisted the help of AUT University communication students. The
students have spearheaded a promotional campaign targeting young women and led the development of the OneForTheGirls
website to ensure it is relevant and appealing to its audience.
Dr Denis Jury, ADHB Chief Planning and Funding Officer says, “This programme provides an opportunity for young women to
be protected against the virus that causes most cervical cancers. It is an investment in protecting future
generations.”
OneForTheGirls will celebrate the launch of the HPV programme in style with a morning tea held for local high school
girls and other invited guests. The Honourable Steve Chadwick, Associate Minister of Health along with Tee Twyford,
NZGirl editor and Dr Nikki Turner will address the audience.
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