Media Release
Prescribing decline a healthy trend - PHARMAC
A continuing decline in prescription figures for the most commonly used antibiotics is a healthy sign, says PHARMAC’s
Medical Director Dr Peter Moodie.
PHARMAC has today launched the 11th annual Wise Use of Antibiotics campaign, aimed at encouraging appropriate use of
antibiotics and reducing antibiotic resistance.
Dr Moodie says there has been a continuing decrease in the volume of antibiotics prescribed to six to 18-year-olds and
under-six-year-olds, with almost 25,000 less prescriptions in this age group during the winter months of 2007 compared
with the year before.
“This downward trend is extremely good news as pre-schoolers and young children are among the most frequent patient
groups to see a doctor about a viral illness during the winter months.”
This trend is encouraging, as is a reduction in people’s expectations for receiving antibiotics, Dr Moodie says. A
survey by Colmar Brunton at the end of last winter revealed that 62% of people expected antibiotics when they visited
the doctor about a cold or flu. This compares to 80% who expected antibiotics in a similar survey 10 years ago.
“These are encouraging statistics, because these are vital medicines for treating bacterial infections. If antibiotics
are overused, it will contribute to the growth in antibiotic resistance. Antibiotic resistance is a global threat to
public health and that’s why it’s so important that antibiotics are not over-used or prescribed inappropriately.”
Dr Moodie says the central message in this year’s campaign is `if in doubt, check it out’. People should not hesitate to
visit their doctor if they are concerned about winter colds and flu.
“The aim of this campaign is to ensure that the treatment a patient receives is the most appropriate for their illness –
and if it’s a cold or flu, the doctor is going to prescribe bed-rest, paracetamol and lots of fluids. We need to reserve
antibiotics for the bugs they can fight, not the ones they can’t.”
The PHARMAC-led campaign is supported by The Royal New Zealand College of General Practitioners, Plunket, the
Pharmaceutical Society of New Zealand, the Pharmacy Guild, doctors groups and PHOs around New Zealand.
ENDS
Media Backgrounder
• The Wise Use of Antibiotics Campaign began 11 years ago and is aimed at educating New Zealanders about the importance
of appropriate use and demand for antibiotics.
• Antibiotics are only effective against bacterial infections, not viral illnesses.
• Colds and flus are viral illnesses that are best treated with bed-rest, paracetamol and plenty of fluids.
• If people are ill, they should go to their doctor and get it checked out, rather than assuming it is simply a cold or
flu.
• When prescribed antibiotics, it is important people take the full course and do not stop part way through.
• Antibiotic resistance develops through antibiotics being used to treat illnesses against which they are not effective,
and through people not taking the full course of antibiotics prescribed.
• Development of antibiotic resistance is a worldwide public health issue and similar public awareness campaigns are run
in UK, Canada and Australia.
• As part of the campaign educational information for both patients and health professionals is sent to doctors
throughout New Zealand as well as Primary Health Organisations, pharmacies, Plunket offices, Maori and Pacific health
providers, and schools.
• The Wise Use of Antibiotics website is www.kickthatbug.co.nz.
• The PHARMAC-led campaign is supported by The Royal New Zealand College of General Practitioners, Plunket, the
Pharmaceutical Society of New Zealand, and the Pharmacy Guild, doctors’ groups and PHOs around the country.