Nokia hits $100,000 target for The Breast Cancer Research Trust
Nokia has reached its target of raising $100,000 for The Breast Cancer Research Trust. The Trust says this is one of the
largest single donations in recent times.
The funds were raised through sales of a limited edition pink Nokia 6101 phone, launched by Nokia in New Zealand during
Breast Cancer Awareness Month (October). Twenty dollars from the sale of each phone has been donated to The Breast
Cancer Research Trust to fund ongoing research into finding a cure for breast cancer.
Trelise Cooper, a major sponsor of The Breast Cancer Research Trust, lent her support to the initiative by designing a
corset-inspired phone purse included in all pink Nokia 6101 sales packs.
Bruce Howe, general manager of Nokia NZ, says that Nokia is pleased that the initiative has been such a success.
"Breast cancer is the most common cause of cancer amongst women in New Zealand so we are extremely glad that this money
will be used to help fund ongoing research into the disease.
"The pink Nokia 6101 phone and Trelise's phone purse have proved very popular. There is currently only very limited
stock available in New Zealand so consumers will need to be quick to snap up the pink flip phone and Trelise's stylish
purse from Vodafone authorised dealers."
Alison Taylor, Chairperson of the Breast Cancer Research Trust is delighted with Nokia's significant contribution.
"The money raised will be used to fund medical research towards identifying how we can reduce the death rate from breast
cancer in New Zealand and ultimately how we find a cure for breast cancer in our lifetime," says Ms Taylor.
The Breast Cancer Research Trust is the only breast cancer charity in Australasia specifically dedicated to research
into the cause and prevention of breast cancer.