Immediate release
16 October 2006
Nokia and Trelise Cooper help raise funds for The Breast Cancer Research Trust
Nokia has teamed up with fashion designer Trelise Cooper to raise funds for The Breast Cancer Research Trust.
Nokia's limited edition pink 6101 phone and a specially designed Trelise Cooper phone purse can be ordered as of today
at all Vodafone authorised dealers.
A contribution from the sale of each phone package will be donated to The Breast Cancer Research Trust to fund on-going
research into finding a cure for breast cancer. Nokia and its partners are hoping to raise in excess of $100,000 for the
charitable organisation.
New Zealand has one of the highest rates of breast cancer in the world and The Breast Cancer Research Trust is the only
breast cancer charity in Australasia specifically dedicated to research and finding a cure for breast cancer in our
lifetime.
Bruce Howe, General Manager of Nokia NZ, says that the launch of the pink Nokia 6101 phone provided the perfect
opportunity to work with The Breast Cancer Research Trust.
"The launch of the phone coincided with Breast Cancer Awareness Month worldwide and presented Nokia with the ideal
opportunity to help the Trust contribute to the ongoing battle to find a cure for this devastating disease."
To ensure the phone is a "must-have", Trelise Cooper has designed an exclusive corset-inspired phone purse to be
included in all of the pink Nokia 6101 sales packs. The fashion designer, who is a key sponsor of The Breast Cancer
Research Trust, was approached to participate in the venture by the Trust.
"Breast cancer is the most common cancer-related cause of death among women in New Zealand. I am delighted to be able to
join with Nokia to support The Breast Cancer Research Trust and their dedication to ensuring a future free of Breast
Cancer," says Ms Cooper.
Consumers can purchase the pink Nokia 6101 phone from late October, however, pre-orders will be taken from today at all
Vodafone authorised dealers. The stylish phone boasts an integrated camera with quick click button and self-portrait
capability, as well as an FM stereo radio. It is retailing at $299 and $20 dollars from each sale will be donated
directly to The Breast Cancer Research Trust.
Alison Taylor, Chairperson of the Breast Cancer Research Trust, is delighted that Nokia has initiated the fundraising
venture. "We are very excited at the Trust and cannot thank Nokia and Trelise enough! We hope that consumers will fall
in love with this stylish new flip phone and its Trelise Cooper-designed purse, and support our efforts to fund
important research into breast cancer."
ENDS