30 June 2006
CCS Launch Mobility Campaign
On Monday 3 July, CCS, a disability support and advocacy group, is launching the 'Caught' campaign. The campaign aims
to reduce misuse of mobility parks and highlights that 80,000 New Zealanders use these parks to access their
communities.
"Mobility parking is about more than just parking your car. It's about specific parks being designed and located for
permit holders to do the same things as everyone else - work, shopping, sport and education," says Peter Wilson, CCS
Mobility Parking Manager.
"That's why the 'Caught' campaign is so important. We hope to raise awareness of the issue and create discussion. CCS
needs people to understand that mobility parking allows permit holders to get on with their day. What we're saying is
'Block My Space and You Block My Day'," he said.
The 'Caught' campaign includes advertising on billboards and buses in Auckland, Wellington, Christchurch, Hamilton, and
Dunedin. It also includes radio and posters throughout New Zealand and a 30 second web film. Advertising focuses on
images of mobility parking misuse and hopes to stigmatise people who misuse the parks.
The campaign is a part of CCS's Moving Around Communities project, where it will be working with communities to develop
the accessibility of public transport, parks, walkways and streetscapes.
CCS Background Information
CCS exists to make a difference for disabled people, their families and whanau by removing barriers to inclusion and by
offering support to disabled people to access all ordinary opportunities in their communities. Our community is made up
of disabled people and their families and whanau, who live in Aotearoa New Zealand. We include all people who face
barriers to inclusion on the basis of disability and who want to access the disability support services we provide.
Reflecting the commitment in the New Zealand Disability Strategy - Making A World of Difference Whakanui Oranga
[Minister for Disability Issues April 2001], a key expectation of CCS work is that the New Zealand community grows its
capacity to ensure that disabled people have the same rights, choices, opportunities and safeguards as other citizens.
CCS operates with a National Office and regional management structure, providing services nationally from 16
incorporated societies. We deliver regular services to over 6,000 people with disabilities making us one of the largest
disability support service providers in New Zealand. CCS works closely with other disability agencies to ensure we make
best use of shared knowledge and resources, helping us to adopt best practice across the sector.
ENDS