Monday, March 13 2006
Dyslexia Awareness Shines on the Red Carpet of Film Premiere
Raising awareness about dyslexia is important to the producer of the romantic comedy film ‘Meet Me In Miami‚’ when the
film has its New Zealand red carpet premiere in Christchurch on March 22nd 2006.
‘Meet Me In Miami’ has received a lot of early Hollywood interest having featured on ‘Entertainment Tonight’ twice to
date, and the film’s Kiwi producer Lisa Abbott wanted the New Zealand premiere to be an opportunity to raise awareness
about dyslexia.
Lisa has two children who are dyslexic and as a Kiwi mum she is not alone in this regard.
International statistics indicate that 7% of all children are strongly dyslexic, with up to 25% of children being
dyslexic to some extent. Dyslexics commonly experience great difficulty with reading, writing, spelling and/or
mathematical symbols.
“The Dyslexic mind thinks predominantly in pictures and to me a movie premiere is a perfect vehicle to raise awareness
of dyslexia in a visual way that is also so positive and celebratory,” says Abbott.
Abbott called on the help of Cookie Munchers Charitable Trust to raise awareness about the learning disability through
her film premiere. Cookie Muncher’s Managing Trustee, Guy Pope-Mayell, is delighted that ‘Meet Me In Miami’ will promote
dyslexia awareness.
“Two of my own children are dyslexic so I really understand the challenges that dyslexia creates for a child. It is
fantastic to be able to raise awareness about dyslexia at a special event like a NZ film premiere and in such a creative
way,” says Pope-Mayell.
The Cookie Munchers Trust has recently announced an exciting project to develop a new learning centre for children
called The John Britten Centre. The Trust also has plans for a new Dyslexia Information and Discovery Centre. These
initiatives, based in Christchurch, will support a globally renowned dyslexia correction programme that helps to
overcome many of the learning difficulties associated with dyslexia.
The late John Britten, a renowned Kiwi entrepreneur and inventor, was dyslexic.
“John struggled at school with his reading and writing because of his dyslexia. But the unique picture thinking ability
and creative gifts of dyslexia enabled his design genius to shine as he got older,” says Kirsteen Britten.
“We now have so much more understanding and appreciation of dyslexia. The difficulty for dyslexic children is how they
perceive their letters and numbers or maintain their visual focus on their work. What is really exciting is that there
is now a wonderful new programme called the Davis Dyslexia Correction programme.”
“This programme helps children understand that they are seeing their letters and numbers in three dimensions and that
they need to use focussing tools to maintain their attention. The programme then offers an alternative way of learning
letters and numbers that suits the way that they learn. The Davis philosophy recognises and celebrates that we all learn
and see the world in many different ways,” says Kirsteen Britten.
The Cookie Munchers Trust assists and encourages children and their parents and educators by supporting a range of Davis
Programmes, including the Correction Programme and a special course for teachers’ that helps them in the classroom, the
Davis Learning Strategies.
“I have been on my own journey with the Davis Programme, and it has changed my life,” says Kirsteen. “Just like John, I
just couldn’t keep up at school and like many children who are dyslexic, my self-esteem really plummeted. As I got older
I became very reluctant to tackle new jobs or roles because someone may discover that I couldn’t read or write to the
level that was expected.”
“The Davis Programme has given me the confidence and skills to re-train and try so much that I wouldn’t have considered
a year ago. And with the help of the Cookie Munchers Trust, many children around NZ are now getting this opportunity to
attend the Davis Programme.” says Kirsteen.
For film producer Lisa Abbott and Kirsteen Britten, walking the red carpet promoting a Kiwi-made romantic comedy film is
an opportunity to share love and goodwill by raising awareness about dyslexia in a glamorous and fun-filled way with
their own families who have been affected by this learning difficulty.
The family-friendly romantic comedy, ‘Meet Me In Miami,’ is being released in selected Hoyts Cinemas throughout the
country from March 23rd, 2006.
SOME BACKGROUND FACTS ABOUT DYSLEXIA
Dyslexics commonly experience varying degrees of difficulty with reading, writing, spelling and mathematical symbols.
These difficulties can result in significant barriers to learning within the mainstream education system.
There are three common defining factors of dyslexia:
1. The ability to think primarily in pictures
2. The ability to alter their senses (perception)
3. A lower than normal threshold for confusion
Research from the USA indicates that up to 25 % of children maybe
dyslexic to some degree.
5-8% of children are strongly dyslexic.
At present, dyslexia is most commonly viewed as a specific learning
disability.
Dyslexic children most often go undetected. The symptoms are identified but rather than being correctly diagnosed they
are labelled lazy, unwilling, disruptive, unintelligent, or daydreamers. This most often creates frustration and
self-doubt within the child which leads to low self esteem and the behavioural problems that flow from that.
50% of all prison inmates are dyslexic. Sadly the consequences of low self-esteem and failure within the school system
can have long-term implications.
With increased understanding about dyslexia, we now recognise that dyslexia is a perceptual gift that enables children
to think more creatively.
FAMOUS PEOPLE WITH DYSLEXIA
To put dyslexia in context, some inspirational famous dyslexics are:
* Richard Taylor (Weta Workshop)
* John Britten
* Richard Branson
* Orlando Bloom
* Albert Einstein
* Leonardo da Vinci
* Winston Churchill
* Walt Disney
* Alexander Graham Bell
* Thomas Edison
COOKIE MUNCHERS CHARITABLE TRUST (CMCT)
The Cookie Munchers Charitable Trust raises money from the public, business and community groups, and other trusts and
grant-making organisations to provide scholarships for children aged 8 -18 years to attend the Davis Dyslexia Correction
Programme throughout NZ.
The Davis Programme is delivered in NZ as a one-to-one weeklong course. It has a 97% success rate – and is often
life-changing for the dyslexic child and family.
With cornerstone sponsorship from Cookie Time Ltd, the Trust has also supported Davis Learning Strategies Workshops for
primary school teachers to enhance their understanding of dyslexia and classroom skills.
The Trust is focused on raising awareness of dyslexia and creating a better understanding of the perceptual gifts and
creative talents that the dyslexic child most often has.
THE JOHN BRITTEN CENTRE
The John Britten Centre is a recently announced, Christchurch based CMCT initiative.
Nowadays, the name 'John Britten' is often mentioned alongside the word 'genius', yet as a child John had struggled in a
school system not designed to recognise and nurture his creative gifts. John Britten was dyslexic, and although his
school reports suggested he was destined for anything but greatness, John was later to be revered as a creative and
technical genius (see www.britten.co.nz ).
John had to overcome struggles and used his creativity to reveal his talent to the world. The spirit which characterised
John Britten - that of courage, enterprise and invention - continues on in the John Britten Centre.
By bringing together established leaders in education, the Cookie Munchers Charitable Trust aims to create, through
collaboration and synergy, an environment that empowers all those that come into contact with it.
“Educational Partnerships” are already established with Davis Dyslexia Association and eTime (see www.etime.co.nz ). Other complimentary partnerships are presently being formed. The John Britten Centre offers these organisations an
opportunity to come together and share their wisdom, working with parents, schools and the community to transform
learning for children.
The Dyslexia Information and Discovery Centre
Plans are in place to create a vibrant centre where the latest information about dyslexia will be available.
Stage two of our vision will see members of the public take an experiential journey during which the “gift of dyslexia”
is discovered.
Inspiration will be provided by way of the life stories of some gifted dyslexics – John Britten (inventor), Richard
Taylor (Weta Workshop), Mackenzie Thorpe (international artist), and Ron Davis (dyslexia expert & author) to name some.
Donations towards any of our initiatives would be warmly appreciated through the website or by contacting the Trust on:
web: www.cookiemuncherstrust.org.nz
email: trustsupport@cmct.org.nz
ENDS