Jack Yan to speak in Auckland, New Zealand on youth marketing
Luncheon speech examines the youth market and the forces that will shape
branding to it in the coming decade
Auckland, February 11 (JY Media) Jack Yan, CEO of Jack Yan & Associates,
will present a luncheon speech to the members of SMEI in Auckland, New
Zealand, on March 11, detailing issues of branding to the youth market.
Young people in the western world have experienced relative stability
for most of their lives. As a result, they have grown up with a very
distinct set of values. Jack Yan has looked at this hard-to-target group
born between 1979 and 1994 for a recent paper to be published in a special
issue of the Journal of Brand Management, called ‘Branding Total
Responsibility’.
He puts the ideas about the youth demographic in the context of
branding over the next decade.
His talk begins at 12 p.m. on March 11, at the Crowne Plaza Hotel,
Auckland.
Mr Yan helms Jack Yan & Associates, a global company that includes JY
Consulting, a worldwide virtual consultancy specializing in branding.
More information can be found at the SMEI web site at
, from where visitors can register for
the event.
About JY Consulting
JY Consulting (http://jya.net/consulting) is part of Jack Yan &
Associates, an independent global communications company founded in 1987.
With representation in Wellington, Sydney, New York, Chicago, San
Francisco, London, Manchester, Essex, Stockholm, Milano, Tel Aviv and
Santiago, JY Consulting tailors solutions using researched business
principles, based around the organization’s vision and identity. The
company specializes in identity, branding, marketing strategy and global
strategy. Its clients have included small businesses, non-profit
organizations and Fortune 500 companies. JY Consulting staff and alumni
regularly contribute to the house journal, CAP, published in print, and
online at .
About SMEI
Sales & Marketing Executives International Auckland Inc. (SMEI Auckland) is
a non-profit professional organization for anyone involved or interested in
sales and marketing. It aims to promote professionalism in all facets of
sales and marketing in New Zealand and to keep members fully informed on
sales and marketing matters that will help them in their jobs and
businesses and to compete in the global market-place. Its monthly Marketing
Lunches and Sales Breakfasts give members regular opportunities to meet
their peers to exchange ideas and develop business contacts—people who
could one day be clients, suppliers, employers, colleagues or employees.
And quality speakers give members the chance to develop their sales and
marketing skills and hear about New Zealand success stories. For more
information, visit .
About Journal of Brand Management
Brands have become an inextricable part of our everyday lives—that much is
certain. Equally, everybody knows the rewards of communicating positive
values through intricately managed brands; in fact, the consequences of
inappropriate brand messages can be devastating, if not fatal. Such
realizations are not new of course. Yet brand management remains an
imprecise science, if not an art in itself. That’s why Journal of Brand
Management is essential reading for all those concerned with marketing—and
overseeing—a brand. Journal of Brand Management draws together cutting-edge
analysis and latest thinking from leading figures in the world’s foremost
companies, consultancies and academic institutions.