IHC ad will raise a few eyebrows
IHC will be taking charity advertising in a completely different direction this year. Instead of using people with
intellectual disabilities to ask for money, the ads use a good dose of humour to encourage people to give.
“We decided that we didn’t want people to feel sorry for people with intellectual disabilities. We want them to support
us and tell them they’ll feel good if they do,” explains IHC’s General Manager of Fundraising Greg Millar.
“The scenes in the ad are not meant to be taken seriously, they are there to emphasise the point delivered with such
positive enthusiasm at the end of the ad – ‘Donate to the IHC Appeal. Do something so good.’”
“There is a lot of competition for the charity dollar – this year we are head-to-head with the America’s Cup and we
decided to be brave and really move away from pity and sympathy.”
“We hope everyone will laugh when they see the ad and get the message that giving to us will make them feel good: that
making a donation to the IHC appeal is a great balance for those of us who aren’t so perfect”
IHC supports over 8,000 people with intellectual disabilities and their families to live work and learn in the
community. Fundraising is vital to meet funding shortfalls and to ensure people with intellectual disabilities have a
good quality of life.
ENDS