For Immediate Release
Birthcare First To Be Awarded
Birthcare is the first maternity facility in New Zealand to be accredited a “Baby Friendly Hospital” by the New Zealand
Supported by the Ministry of Health, the “Baby Friendly Hospital” accreditation is part of a worldwide initiative set up
by the World Health Organisation supporting breastfeeding as the ideal form of baby nutrition.
The New Zealand Breastfeeding Authority has developed this Baby Friendly Hospital Initiative (BFHI) for New Zealand.
Julie Stufkens, Coordinator of the New Zealand Breastfeeding Authority, congratulates Birthcare on their recent BFHI
accreditation. “Birthcare’s accreditation as a Baby Friendly Hospital represents a commitment to a high standard of
post-natal care, to breastfeeding and the care for all mothers”.
“Increasing the number of infants breastfed and the duration of breastfeeding has been shown to have positive health
benefits for the mother and infant,” she says.
“Birthcare is about giving babies the BEST possible start in life – from birthing through to post natal care. We have
trained midwives and lactation consultants on hand to assist new mothers with breastfeeding. In fact 96% of our mothers
are confidently breastfeeding at time of discharge from Birthcare,” said Lee Mathias, Managing Director, Birthcare.
Birthcare provides a private healthcare standard of maternity care, which is a free service publicly funded for women
and their babies. The facilities are available to pregnant women in the greater Auckland area and North Waikato, with
plans to extend the service throughout New Zealand. The Birthcare model demonstrates the success of quality “private
facilities” provided by the public health system.
Birthcare offers complete maternity care including fully subsidised pregnancy and parenting education, birthing and
post-natal facilities and midwifery support for labour, birth and in-patient post natal care. Birthcare is appropriate
for any woman expecting a normal labour and delivery. Mothers can also transfer to Birthcare for their postnatal stay
after a caesarean section delivery in another facility.