As big savings have been made in its advertising costs, the Christchurch City Council is likely to duplicate some
advertising to reach a wider audience.
The Council's Advertising and Publishing Projects Manager, Grant McSherry, said today that savings achieved in the
Council's advertising and publishing project are likely to bring savings of more than $400,000. This was the original
savings target.
"In the category of classified advertising alone, a concerted effort to manage the size, layout and grouping of
advertisements has meant the Council is on track to achieve savings in excess of the $110,000 targeted," Mr McSherry
said.
This, in conjunction with a strategy to reduce costs associated with tenders advertising, has enabled the Council to
consider duplicating public notice advertising in The Press newspaper as well as the Christchurch Star "while still
meeting budgeted savings in this area."
The Council had a chance to get better exposure of public notice advertising by placing it in both newspapers. This
would give the best possible level of service to ratepayers while still saving a considerable amount of money on last
year's costs, he said. The issue is on the agenda for next Thursday's full Council meeting.
Further information: Grant McSherry: 371 1998.
Sam Fisher Corporate Communication Co-ordinator Christchurch City Council 03 371-1762 025 229 3552