It’s been a tough year for Kiwi kids but 20,000 tamariki are about to take the trip of a lifetime thanks to the 2021
Zespri Young and Healthy Virtual Adventure.
This year’s Zespri Young and Healthy Virtual Adventure will provide classes across Aotearoa with an important
opportunity to discover the world virtually and embrace healthier lifestyles – even if they can’t get to school in
Kicking into action on Monday, November 1, the health and wellbeing programme will take Kiwi tamariki on a virtual trip
around the globe, instilling healthy habits along the way like exercising, eating extra fruit and vegetables, drinking
more water and reducing leisure time spent on screens.
With the school year once again disrupted by COVID-19 lockdowns, the programme’s use of technology means it can still
take place while observing all necessary safety protocols across regions with varying Covid-19 restrictions.
Young and Healthy Trust founder Kim Harvey says that the team had been monitoring the situation closely, and adjusting
the programme accordingly to ensure that kids could still have the chance to participate even if they weren’t
necessarily physically back at school given COVID-19 restrictions.
“This year has again been a really challenging period for parents with the disruptions caused by COVID-19 and we’ve been
determined to make sure that we still deliver an amazing programme to provide kids and their families with some much
needed fun and encouragement,” says Kim.
“Every year we see fantastic results with teachers, parents and the kids themselves telling us they have more energy,
can focus better in class and feel better, so we really wanted to make it work.”
Classes taking part in the Virtual Adventure work as a team to travel across the world. Along the way they are met by
their sporting heroes - ASICS Ambassadors Ardie Savea, Ameliaranne Ekenasio, Kane Williamson and Samantha Charlton - who
will show them around and share some interesting facts about local history and geography, as well as some of their
personal health tips.
“The programme has been perfected for the digital generation with each child designing a unique avatar which they’ll see
interacting with their classmates and the sports stars at every stop.
“Better still, every real-world healthy choice – like moving their body, eating a piece of fruit or drinking water -
comes with the instant reward of digital points to add to their class total.”
Participation in the Virtual Adventure is free thanks to the support of partners like Zespri and ASICS with The Young
and Healthy Trust ensuring teachers in participating schools have the resources and support they need to encourage kids
While online learning might feel like the new normal for some, Kim says teachers nationwide have been fantastic, with
many working extra hard to deliver the adventure for their classes this year.
The Virtual Adventure was created with the knowledge that healthy habits formed early set a child up for a lifetime of
improved physical and mental wellbeing – something Kim says has become even more important with the arrival of Covid-19.
“Our health approach needs to change. With our health system being put under pressure we need to focus on teaching kids
healthy habits as this is the best defence against poor mental and physical health in the future.
“Research has shown that the first 10 years of a child's life lay the crucial foundations for lifelong attitudes and
habits. It’s important we find fun and engaging ways to teach kids how small daily actions can have a massive impact on
how we feel,” she says.
Zespri CEO Dan Mathieson says the kiwifruit industry is proud to help entertain 20,000 kids and families involved in
this year’s programme, and to help them build healthy habits for them and their families.
“We’re really proud to support the Zespri Young and Healthy Virtual adventure as we know it brings positive benefits to
the lives of thousands of New Zealanders, helping ensure happier, healthy young people and communities,” says Dan.
“We’ve seen first-hand how investing in the wellbeing of our people and communities helps them thrive and we know this
year’s adventure will have a huge impact on kids – whether they are back at school or joining in from home.”
WHEN: November 1 to November 26 2021
WHERE: Primary school classrooms and home learning from the far north to the deep southAbout the Young and Healthy Trust
New Zealand is facing a growing health crisis, with report after report citing the health of the tamariki of Aotearoa is
close to the bottom of the ranks of many of our OECD counterparts. The Young and Healthy Trust is on a mission to turn
these stats around, arming Kiwi tamariki with the tools and motivation they need to live healthy lives and set them up
for the healthiest future they can achieve.
Since Young and Healthy founder Kim Harvey established the Virtual Adventure program in New Zealand, the initiative has
encouraged over 80,000 school children and their families to eat better, move more and to lead more environmentally
conscious lives.About Zespri:
Zespri is 100 percent owned by current and former kiwifruit growers and has a global team of 700 based in Mount
Maunganui and throughout Asia, Europe and the Americas. Our purpose is to help people, communities and the environment
thrive through the goodness of kiwifruit, and we work with 2,800 growers in New Zealand and 1,500 growers offshore to
provide consumers with fresh, healthy and great-tasting Zespri Green, RubyRed and SunGold Kiwifruit.
In 2020/21, we supplied over 180 million trays of kiwifruit to consumers in more than 50 markets, and recorded global
operating revenue of NZ$3.9 billion. Zespri is committed to sustainability, with areas of improvement identified right
through the supply chain including our pledge that by 2025 we will use 100 percent reusable, recyclable or compostable
packaging, do more to help the environment, and to become carbon positive by 2035