New teen online career tool hits the bulls-eye
One of the hardest issues teenagers face today is knowing what they want to do. An innovative new online tool,
originally used by school career advisors, is available to help Kiwi parents and teenagers directly, identifying which
career, degree, study path or job is right for them. Bulls-eye is an online tool that helps secondary school students
identify their career options using quizzes and personality theory to match interests and strengths into a career
direction.
Programme developer and HR professional Kate McBeath says, “Easy-to-use and 100% confidential, bulls-eye offers low-cost
career planning to help with the challenge all teenagers face – working out what they want to do and how to get there.
Bulls-eye is essentially a one-stop-shop that helps teens set off onto the right career path, detailing industries, job
sectors and learning pathways suited to them based on international career and personality theory.”
“It’s not necessarily about finding the one job, but learning about your teenager’s personality, interests and strengths
and what types of career paths they could follow. Working in the HR sector, I’ve seen so many people who don’t enjoy
what they do because they are simply ill-suited or even uninterested in it. I want to empower teenagers into channelling
their strengths and aptitudes into a career or industry they love and in which they will thrive.”
“As we head into the school holidays and the third term, it’s the perfect time for teenagers to sit down with their
parents and discuss subject selection for next year. To get this right, you need to have an end goal. That’s where
Bulls-eye comes in.”
The Bulls-eye experience starts with two quizzes. The first of these, focus on me, builds a profile of an individual’s
interests, skills and personality. The second questionnaire, focus on my future, creates a picture of an individual’s
vocational aptitudes and the kind of career they might be interested in.
The results of these quizzes, along with career matches, are then provided. Bulls-eye also provides subject selection
suggestions, links to New Zealand study options and specialised information about roles in the New Zealand market and
employment trends and statistics. Bulls-eye members can update their profile and goals over time, and has handy tips for
parents on how they can support their teenager’s career exploration.
Established in 2012 with an initial focus on high schools and youth programmes, the tool is available to all kiwi
parents and teenagers and can be purchased directly from the website by the public. Bulls-eye has over 1,400 individual
users and is working in partnership with schools and youth leadership groups around the country.
A six-month membership for bulls-eye is only $29.00. For more information check out www.bulls-eye.co.nz. Click here for a short demo video.
ENDS