29 March 2012
Waikato MBA students face Dragon’s Den
Waikato MBA students put themselves and their business prowess in the spotlight this week, taking part in the first
University of Waikato Management School Dragon’s Den competition.
Like in the television programme, the 40 students from the University’s Centre for Corporate and Executive Education and
the Waikato-Tainui College for Research and Development at Hopuhopu put their business ideas to the test in front of a
panel of big-business leaders.
Lecturer Associate Professor Jens Mueller says the students who are one year into their two-year course are all
experienced managers in their working lives, but not many have had the opportunity to develop a business plan or pitch
new ideas to their boards.
“They’re applying everything they’ve learned on their course so far and have 25 minutes maximum to present their idea
and answer questions from the judging panel.”
As part of the Dragon’s Den brief, contestants had to developing an idea and prepare a business plan including strategic
decision-making, managing staff and stakeholder relationships, sales and marketing, and financials. They also had to
show an understanding of risk and how to measure it.
Austen Clarke was part of winning group Vext Ltd from the afternoon round and said the Dragon’s Den competition was a
great way to test the theory students had learnt in a real-world situation.
Vext Ltd is a voice messaging app that allows instant messages to be left on any mobile device, without the recipient
having to download the software.
“For the Dragon’s Den presentation we had to write a 12,000 word report detailing almost every aspect of our business
plan - there is no way we would have been about to put together the plan without what we’ve learnt doing the MBA and
without help from the lecturers,” said Clarke.
Puna Ora Ltd won the morning session.
Waikato Management School Dean Frank Scrimgeour congratulated the students on the huge effort they had put in.
“It’s a great pleasure to see a lot of people who have done some hard work. The Dragon’s Den is not just a one off; it’s
going to be the start of something new at the Waikato Management School.”
Judge Jeanette Bulteel-Adams, Chief Operating Officer from Waikato DHB, and a Waikato graduate, commended all the
students saying she knew it was difficult to balance work and study.